Traditional bakery craft and modern trends – they go together perfectly, as the Rüth bakery in Vinxel, a district of Königswinter near Bonn, proves. Where the great-grandfather swung the bread pusher in 1933, master baker Thorsten Rüth now creates bread made from quinoa flour or juicy spelled stollen for people with wheat flour allergies in addition to country rolls and pastries. Just like in the bakery, modernity has also moved into the sales room: Thorsten Rüth has been using the digital POS system Magenta Business POS for his business for three years.
“The cash register helps to make it easier for customers to serve customers and to keep billing clear,” says Rüth. Thanks to the intuitive operation via a touchscreen, even unskilled specialists can work with the cash register within a few minutes. In addition, master baker Rüth always has an eye on the income, even when he is not in the shop. The POS software also runs on his home PC with the iOS operating system. Another advantage: All sales are recorded in compliance with GoBD.
The right POS system for every company
Master baker Rüth tried out the digital cash register system in the Telekom shop near him. “The simple handling and the price-performance ratio convinced me immediately,” says Rüth. “I bought the POS system at the first appointment in the Telekom shop.” Master baker Rüth uses a terminal, the so-called enforeDasher, with an integrated receipt printer and external card terminal.
MagentaBusiness POS offers various options for the individual requirements of every company. Service providers such as hairdressers manage their reservations digitally and always have an eye on the workload of their employees – the system can also be used to plan staff deployment in the future. MagentaBusiness POS also handles digital customer relationship management (CRM): With just a few clicks, small and medium-sized companies can create digital customer cards with individual discounts, such as vouchers, coupons or loyalty points – and send them by e-mail or SMS, saving paper. Thanks to unlimited storage space, the digital customer base can grow without restriction.
More efficiency, more sales
MagentaBusiness POS can also be used as a kitchen monitor: particularly practical for restaurateurs who want to keep an overview of all the food and drinks ordered in the kitchen. The so-called “corridor control” can also be used to implement the professional process between the kitchen and service – this brings more efficiency, happier guests and ultimately more sales. The enforeDonner mobile solution, which will be available from September 2019, is worthwhile for cafes or restaurants with outdoor areas: As a fully-fledged cash register, the handy device sets new standards in terms of mobility, design and functionality.
The cash register system also supports purchasing and inventory management. The digital bookkeeping is sent directly to the tax advisor via DATEV. The business data is always protected. Updates and new features are installed automatically and free of charge. With MagentaBusiness POS, small and medium-sized companies are always on the cutting edge of technology.
Experience the product live in the Telekom Shops
Look, touch, try out – a visit to the Telekom shop is worthwhile, especially with innovative products like MagentaBusiness POS. This is now working in more and more cities, because Telekom is now using specialist advisors in another 38 shops. Throughout Germany, restaurateurs, retailers and interested parties from all industries who need a digital POS solution can get advice in a total of 80 Telekom shops via MagentaBusiness POS.