Many people want to buy short top level domains because they offer high liquidity as they are easy to sell, If you get a short top level domain in low price, there are chances you can sell it to high price as domain investors and resellers are always hunting for such types of domains.
The best top level domains that are doing good in the market is- .com, .net and .org. I prefer to buy only .com domains as they were the first one to hit the internet and used for global commercial branding over the search engine.
Most big brands always prefer top level domains and some of them are already using them. Now, the question is- “Why to buy short top level domains?”
Here is my bit of background search on top level domains-
There are several generic top level domain extensions released on a daily basis but it is worthy to invest in short domain names. I prefer to invest in short .com domains with backlinks. It adds advantage to me as I can sell backlinks through the domain and make money out of it.
Branding Protection
Many brands are already set up with .com and there are controversies with some new gTLD’s domains that have the same brand name appearing in the domain name. So, to differentiate brand names with new gTLD, the brand always prefers .com domains.
Authority
Top level domains like .com and .org represent companies because of their age factor and release date.
Best Mobile and web development Companies cannot invest in brand top level domains just to sell them. They invest in TLD’s to run their own business.
SEO Advantage
The more the age of the domain, the more will be the ranking.
Top level domains like .com, .org and .net come earlier. Thus, there is no uncertainty about the search performance of domain over search engine. No reason to fear buying top level domains as they process inherent SEO advantage. I performed an experiment on top level domain and .com is always the winner in the ranking race.
Easy to Remember
The short Top level domains are easy to remember and pronounceable. Thus, users can easily enter the short TLD domains in address bar and access the domain name. Thus, the domain flipping industry is looking after such short TLD’s.
There are companies offering new extensions for new businesses but I suggest to stick with the basics. It is very much difficult to sell new extensions. Thus, it is always better to invest in short top level domains.
I hope that the above information on “why to buy short top level domains?” will help you in the long run.