Why is it important to use an SEO friendly WordPress Template for your web design!

Posted on by Ruben Allison

What exactly is SEO?

Search Engine Optimization is a process in which the online visibility of a website or a web page of a web search engine’s results – other than the advertised – is affected. These unpaid results are referred to as ‘natural,’ ‘organic,’ or ‘earned’ results.

The SEO is, in essence, a process in which the content is designed in a way that the search engine improves your web page’s position naturally, or organically.

What is a WordPress Template?

Technically speaking a WordPress template is defined as a part of the website or webpage that is generated on a WordPress theme. Simply put, it is a map to build your website or webpage on.

Why use an SEO friendly WordPress Template?

Creating, designing and launching a website for your online business alone is not enough for putting your business on the map and making sure that it is visible to all. In order to make your brand stand out in the huge clutter of websites, web pages and information found online, it is important that you improve your visibility by carrying out certain SEO practices.

If your aim is to get a higher ranking on Google’s results pages and other search engines, it is important that you know everything about SEO and how it works. If, however, you use WordPress as the content management system – CMS, there are a lot of add-on features that may ensure that your content is optimized for making the search significantly easier.

A WordPress Template makes it easier for your website to remain in compliance with the search engine algorithms, hence, helping your business reach out to more and more potential customers by increasing traffic on your webpages or websites.

SEO friendly WordPress Template is easy to Administer

A webpage or Website that is created using the WordPress template is much easier to work on than a regular website. The handling is so easy that even beginners could manage their way around it to design a simple website. Not only is it user-friendly but it also has a lot of features that provide your web pages and websites an edge over other websites.

Similarly, the administrative interface that it uses is also much more intuitive and offers a lot more choices to self-install plug-ins and enhance the features while utilizing minimal resources and efforts. WordPress templates are easy, functional, and help your website standout among the crowded vicinity of the internet.

Optimization of Images for SEO

If you looking forward to an SEO friendly WordPress template for your web design, it is a great idea. However, if you are using SEO to drive traffic to your webpage it is not sufficient. WordPress Templates offer you Image optimization as well, which in reality, is a very crucial aspect of a good SEO driven website.

Essentially, image optimization is all about creating more engaging and relevant content in the form of images and their descriptions, so that Google could provide it better visibility in the search results and image searches as well. Using WordPress Templates makes it super easy to add titles and alt text for your images as you upload it on the CMS – this makes image optimization a simple matter of filling in empty spaces.

Other key benefits of WordPress SEO:

Google, and other search engine algorithms like websites that load quickly. WordPress makes this even easier for you to maximize your web loading speed. It does this by;

  • WordPress compresses all the CSS and JS files in the web design
  • It Minimizes the HTTP required
  • WordPress further optimizes all the image file sizes
  • WordPress allows the use of Caches on your webpage
  • It also uses CDN services
  • WordPress enhances your web page by upgrading all the core installed themes and plugins on a fairly regular basis.
  • It also enables you to create newer pages with fresher, updated and improved web content to help you in getting better ranking on the SERPs.
  • In case if you miss optimizing the permalink of an existing or older blog post on your webpage, then you could tweak the slugs into a much more relevant and search engine-friendly URL.

You could also avoid 404 errors by ensuring that a 301 permanent redirect is added that leads to an older version of your post. This redirects your web traffic and search engines to the newer URL, which would allow you to enhance your page views.

Using SEO friendly WordPress templates for your web design is really helpful if you want your business to reach more audience, get more online traffic and potential leads. It allows you to target more of the market share and increase your potential profits. Using SEO friendly WordPress is just what your business needs in order to make sure your business is among the top results that the search engines return with, and makes it easier to maintain your position at the top.