PPC advertising is an impressive way to help your business grow, and, with an effective strategy, it is an excellent opportunity. With comparatively low investment, it is a strategy that consistently yields the best results, and, upon closer inspection, it really isn’t all that surprising. Below are several reasons why PPC marketing is a golden opportunity for businesses, both large and small.
PPC Targets A Specific Audience
Advertisements in PPC marketing can be tailored to your wishes completely, and can be applied to any audience you are interested in. You can create advertisements for a specific world region or country, a particular age demographic, or a certain interest group, making it an efficient way to attract the kind of customers who are most likely to be interested in what you’re offering. If you’re focusing on your local region, for example, it will attract the audience from your area, which is a great option for new businesses, since it will give them exposure before entering the global market (and establishing a stable brand locally is crucial before moving on to the global level, to avoid a catastrophic failure).
Local Area Prioritising
To expand on the above mentioned idea, PPC is highly effective when used to focus on customers from your local area. A customer seeing an ad for a local store will be compelled to click on it and get directions, and is very likely to visit it. Despite the ever increasing popularity of internet shopping, many still prefer to go to stores, for many reasons – for some, it is closer to home and thus more convenient, it is a reason to go outside of the house; it opens the idea of spontaneous spending, etc. As such, PPC advertisements for businesses in the local neighbourhood are highly effective.
The Results Are Measurable
PPC advertising can be analysed in many different ways, using specialised software, like Google AdWords, and, as such, are easy to measure. How good your campaign is will be reflected through data – data that doesn’t lie or deceive, so you will know almost immediately if something is not efficient or needs reworking. PPC measures everything, from clicks to profits, so having statistics to track is the most effective way to manage your campaigns.
Fast and Easy
Not only are the results in PPC marketing measurable, they are also pretty much instant. They can be tracked immediately after putting up the advertisement, and the results appear in seconds. Naturally, more information is collected the longer the data is allowed to gather, however, the point is, first impressions patterns and general trends surface already during the first few hours.
Not only that, PPC marketing is easy to set up, in comparison to other advertising methods. It requires rather little knowledge of technology, mainly relying on understanding HTML coding and data analysis software, so it is not difficult to master, and is easy to teach.
Budget Friendly Campaign
Essentially, there are no money restrictions when it comes to PPC. There is no minimum amount of money you have to pay for the service – every amount is negotiable, and you yourself decide how much you wish to invest into each advertisement. All the costs are manageable, since you are the one to decide how your funds are distributed across your ad campaigns.
Keyword Testing
PPC marketing has another advantage that ties back to statistics – it allows you ample opportunities for experimenting. Since the collected data provides you with feedback almost instantly, you have a lot of creative room for testing various things, most notably, search keywords. You can analyze the search terms used, and notice the most popular trends that you can then apply to your own campaign. Pattern analysis is an incredibly efficient tool in any field, and digital marketing is no exception.
Brand Recognition
Keywords are also important to expose people to your brand, in other words, a specific set of keywords. If you are in technology business, for example, you will have certain keywords associated with your field of work, such as ‘technology’, ‘programming’, ‘software’, ‘IT’, and so on. This means that your advertisements will appear when people make a search using those words, as they link back to you. It is, in essence, a psychological connection – the more people see your ads when searching, the more your company is established as strong and prominent in their minds.
Social Media Involvement
Speaking of building a stable brand, nothing works as well as social media, and, surprisingly, Facebook, Twitter, and Instagram are some of the most efficient places for PPC ad placement. Millions of people use social media every day, and all three of the above mentioned sites offer ‘promoted advertising’, which is essentially another term for PPC advertising, since, to get a promoted ad on a social media site, one pays a sum of money.
However, unlike simple searches, advertisements placed on social media have the advantage of reacting and sharing. Facebook, for example, allows the users to react to posts, including paid advertisements, so having an ad on social media will immediately tell you how the public has reacted to it, in precise numbers. Moreover, if the ad is successful, it will get shared around people’s timelines, showing it to even more people. Every social media site has a different technique that works with PPC advertising, but each one has a unique strategy and the potential to reach a huge audience.
Conclusion
PPC marketing offers many advantages for businesses, mainly because it creates fast and effective results. However, it is important to remember that key to success with PPC is individuality and experimentation. While the idea of PPC is simple, it all depends on how the campaign is done – how much budget is invested, how the data is being monitored, and how the campaign responds to change of trends. PPC helps pinpoint a target audience and efficiently monitor the process; however, you are ultimately in charge of it all.
Even if there is no immediate success with PPC, you can always try by changing the campaign, or hiring a ppc marketing agency to help you. After all, the only trick is targeting the right people with the right campaign at the right time.