Online reputation management is important for any company who wishes to be successful in an age as computerized as today’s. That being the case, your reputation management relies on drawing in and retaining attention from online users and hopefully converting their interests into purchases. Online reputation management can be complicated to master. That’s why, when tackling your online reputation management, make sure to follow the guidelines in order to avoid annoying your audience and potentially losing followers.
Reputation management for your brand begins with determining your target audience and from there you can figure out the details of how you plan on executing your online reputation management. By figuring out your targeted audience, you can then begin to create the content you wish to reach these individuals. According to an online article on Search Engine Watch, “What makes people follow or unfollow a brand?” these are the leading reasons how brands can annoy consumers that have online accounts:
Posting too many posts – 57.5%
Using slang – 38.4%
Lack of personality on through their posts – 34.7%
Failure to be funny – 32.3%
Unresponsiveness – 24.7%
Ways to attract consumers to your online reputation management efforts for your brand are ranked in the following fashion:
Genuine interest in the brand’s product or service – 73.4%
Interest in promotions – 58.8%
Entertainment – 51.3%
Incentives – 42.2%
Interest in the industry – 41.5%
Communication purposes – 25.1%
Mutual friends that follow the brand as well – 21%
The reasons users will unfollow your brand due to poor online reputation management and reputation management in general are very similar to the reasons listed above as to why/how your brand annoys them. Your reputation management needs to be refined constantly and be monitored by individuals who understand that being too pushy with their posts may lead to disengagement. Ensure that your online reputation management is consistent but not overwhelming for your target audience.