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Friday 23 April 2021
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How Businesses are Using Machine Learning Today

How Can Machine Learning Be Beneficial For Businesses?

Machine learning is a branch of artificial intelligence that facilitates data analysis through analytical model building. To understand its impacts on organizational performance, consider taking an AI for business course. It makes it easier to deal with huge amounts of data and derive maximum value from such. Learning about artificial intelligence allows businesses to take advantage of machine learning in many ways, including those we’ll be briefly talking about in this article.  

  • Process Automation 

Automation is one of the most popular applications of machine learning to transform your business. From billing to document management, it can help automate several business processes to improve efficiency and reduce costs. This is also a great way to improve speed and accuracy compared to having humans handle business processes. It gets rid of manual and time-consuming activities without compromising the quality of the outputs. 

  • Dynamic Pricing 

Machine learning is also an instrumental tool in the implementation of dynamic pricing. This is a pricing model that does not depend on a fixed price. Instead, it considers several factors, such as demand and supply. From airlines to ride-sharing services, dynamic pricing is utilized, resulting in differences in prices from one person to another at a given time. To determine dynamic prices, systems rely on a large amount of data, and this is when machine learning can help. 

  • Customer Segmentation 

Customer segmentation is a prerequisite for personalization. It is a process of grouping similar customers and understanding their needs and motivations. Through segmentation, you can market your product or service more effectively. Grouping customers into personas, however, is not an easy process. Machine learning can help by understanding demographics and behaviors, among other things. 

  • Churn Modeling 

Churn modeling helps businesses to understand the likelihood that a customer will stop engaging and the reasons behind such. It might seem simple in theory, but it is difficult in practice. It uses a predictive modeling technique that can be complicated for many to understand. Thankfully, machine learning provides an easy way to complete churn modeling, providing you with better insights about the behaviors of your customers. 

  • Product Recommendations 

Developing a product-based recommendation system is possible with the help of machine learning. It automates the recommendations to customers based on available data, such as purchase and browsing history. The biggest online retailers like Amazon and Alibaba are using machine learning to provide personalized product recommendations. It demonstrates how well they understand their customers. 

  • Customer Lifetime Value Prediction 

Machine learning helps in customer lifetime value modeling. This is crucial for understanding the most valuable customers of your business, such as the most loyal and the biggest spenders. Through this modeling technique, you can predict the revenue that these customers can bring in the long-term. This will also let you focus your marketing efforts on customers who matter the most.



Nilam Oswal

Nilam Oswal is a Content Marketing Head at SoftwareSuggest, as well as a gadget enthusiast. When she's not hard at work, she can be found wandering, reading and just generally having a good time in life. She writes about software such as Hotel Software, Project Management System.