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Friday 23 July 2021
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Here’s how AR has impacted different industries today

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Today augmented reality is a whole new blend of two dimensions. It has made the massive and impressive digital data closely affixed to the reality of the physical world. To get a better understanding of AR let’s take an example of the Snapchat filters, Pokemon Go, AR zoo and it’s all really endless. Here’s how AR has impacted various industries.

Social media:

The customized bitmoji of yours on your shoulder is nothing but a beautiful AR representation waving at you. For the ones who are unfamiliar, AR filters are software effects that you can embed on pictures, GIFs, or clips and share with the networking site. They’re available on major social media apps like Facebook, Instagram, Snapchat etc. Although social networks can ensure you the exposure of your marketing strategies, they cannot guarantee engagement or effect. Graphic data, such as photos, animations, and videos, seems to be more appealing to the eye and generates more interactive than written information. AR filters, on the other hand, have a 75-second average engagement duration, which is four times longer than video material.

Gaming:

Have you ever felt like you just exited a completely different dimensional world when you were done shooting a bunch of dinosaurs in a dinosaur 3D simulator? 3d augmented reality along with virtual reality has made the gaming industry more interactive than before. A few such examples are father.io & Pokemon Go. AR allowed placing pokemon randomly down the streets, home and even in your personal space. Similarly, with father.io, players were able to come down on streets and play like any real shootout would be. This gave the players a real perception of true shooting reality.

Products:

The MARTA (Mobile Augmented Reality Technical Assistance) software was released by Volkswagen, dramatically transforming the user experience. This app helped with detailed repair analysis with the help of AR maintenance tools. It provided crucial information on what needed to be repaired and what needed to be replaced. This software was also used to experiment with different automobile designs and colours. The IKEA place app included augmented reality furniture samples that were accurate in terms of scale and dimension for both the furniture and the room. As soon as the app was installed, the problem of measuring the sizes was solved.

Education:

Sun in your hand, moon on your shoulder and earth on your nose. With AR tools this is made possible. Learning can be more immersive and interactive with AR technology. Other than learning there are tools like an augmented reality app that gives learners an extensive view of AR content. One such app is Fectar. This app engages learners in interactive learning and viewing experiences. Fectar to create your 3D objects, images & videos and AR models.

AR is becoming increasingly cost-effective, accessible, successful, and necessary – particularly in providing kids with the skills and knowledge needed to work with others and advance in future jobs.