What does it take to build a customer base through the internet or with the techniques of digital marketing?
To be more exact, we want to use a website (or a landing page), Google, and Facebook to get what we have planned for. i.e. Consistently get visitors from the users (or audience) of Google and Facebook, and have them leave us their email addresses. With their email addresses, we will be able to keep some useful communications in the loop.
Design a landing page.
The prospects have to go somewhere. You may need a website, but may not need an entire website just for getting new leads.
What you may most probably require is a single page landing page. This page must be built entirely driven for collecting new email leads.
A landing page with way too thin of content may not work well. A landing page that provides way too many different things also may not work in terms of lead building.
Advertise your landing page.
After having a landing page which is suitable for the prospects, now it’s time to get visitors to your landing page.
Advertising!
When advertising your landing page, you buy traffic (or clicks) from one of the online ad platforms. Some examples of such advertising platforms are Google AdWords or Facebook Ads.
When trying to get leads, keep in mind for the following:
Google may disapprove your ads due to their strict rules, and terms of use, depending on the nature of leads you’re trying to collect, or the ways you’re getting the email leads.
There are always other options that are opened for you and your lead building campaign.
Bing Ads is another search engine that you can place text ads with keywords. Since Bing users first search and then Bing shows them ads that are relevant to the keywords, there is a good chance that users may give you their email addresses.
Always feel free to test out any other social media advertising including Instagram or Twitter during your own time.
What’s Next?
Repeat the two steps above: Create a second landing page. Advertise this second landing page.
The second page may have similar topics to the first. Having a totally different topic on your second landing page may work.
Always keep testing.