The advent of the internet has opened up novel vistas for doing business. According to a survey, India will have around 500 million internet users by 2017. This creates a fascinating opportunity for businesses to sell their services and products to a growing population that uses internet.
The internet has brought along with it newer ways of marketing. Obviously, conventional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, do not work on the internet.
Inbound or online marketing, is marketing on the internet or in the digital sphere. It takes into review things like page rankings in search engine searches, advertising on search engines, banner advertisements on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target exactly the audience that a particular business wants to serve ads to.
The need to market products and services on the internet has given rise to a new industry – the internet marketing industry. Digital marketing companies in India such as Vowels Advertising provide comprehensive digital marketing services for businesses. They usually employ an expert team of domain experts in search engine optimization (SEO), search engine marketing (SEM), social media optimization and social media marketing (SMM).
A recent survey it is found that 34% of the companies surveyed had an integrated digital marketing strategy and 16% companies said that they utilise internet marketing on and off. A staggering 50% of the respondents said that they do not have a defined strategy for internet marketing. These numbers suggest that there are still many businesses that have not been exposed to the awesome capabilities and powers of internet-based marketing.
It is very important for Indian businesses, in particular, in this age to realize the importance of having an integrated internet marketing strategy if they wish to survive in a highly frenzied and competitive market. Without the assistance of Digital Marketing Services, they fall short of creating a strategy and face the dangers of seeing themselves become undirected. They will never aware about their online market share, their current market share will be profited by existing and start-up competitors and they will never have a powerful online proposition.
A Digital Marketing Company in India & Dubai, Abu Dhabi can help businesses harness the power of a robust web-based marketing strategy. The use of novel platforms like the social media can be a notable change as more and more people are using them to capture with their brands. It is a better place to gain followers, engage with them and serve them relevant and helpful content. Once they become trusted brand followers, targeted ads are served to them to convert them into customers.
Online marketing is the present and the future. Businesses staying away do so at their own hazard. It’s worthwhile to climb on to the digital bandwagon while the time is right.
For further information on digital marketing solutions do visit Vowels Advertising where you find better options to improve your business with an affordable price range.