You have finally ventured out and started the business you’ve been dreaming of for years – congratulations! Your journey of entrepreneurship has begun, but not without its challenges. However, there are many ways you can make the journey a lot easier and a lot less steep by simply investing in digital marketing for your small business.
With the benefits of your lucrative investment, you can sustainably manage and grow your business, progressively establishing yourself as the go-to provider in your industry. Whether you’re running a bakery or specialise in information technology, every small business needs digital marketing to thrive.
Birddog is a future-forward digital marketing agency in Australia that aims to provide small businesses, just like yours, with expertise and guidance to navigate your way through your competitive market. With us, you become the preferred choice.
Mistakes Your Small Business Is Making.
Making mistakes is all part of the learning experience, and more often than not, mistakes are welcomed. Unfortunately, as a small business owner, there is one area you don’t want to make mistakes in – your digital marketing.
As you start your new enterprise, you will feel excited and passionate to drive sales through the roof, but your methods of achieving your goals may not be as productive as anticipated. Of course, getting customers into your store is important, but there are other ways to reach consumers outside your local audience. So, if you have been dragging your feet on your online presence or think your marketing strategy needs saving, then bare-down with us as we identify some of the mistakes you may be making in your digital marketing:
- Undermining the importance of conversions – social media has made us all victim to desiring followers and likes above all else. But, although a large following is great for your business, it doesn’t begin to compare in significance to your conversion rate. Your conversion rate accounts for the positive actions consumers have made with your business. Whether filling out an online form on your website, leaving a question, or booking an appointment, conversions are tangible evidence of successful marketing.
- Only relying on organic traffic – although organic traffic is a good indicator of your online traffic quality, it is always a smart move to include paid advertising. With it, you can bring in more qualified leads from consumers who need and want your products or services with more targeted marketing campaigns. In addition, it is a measurable way of determining what consumers are looking for, so you can influence their buying choices through optimised campaigns.
- You don’t know your audience – are you simply flipping the open sign on the door and waiting for customers to come in? Or are you proactively getting to know your audience and paying attention to demographics, interests, online habits, their wants, needs and purchase journey so that you can centre your digital marketing around them? Creating content with a specific audience in mind will generate more qualitative traffic to your business, so avoid trying to include ‘everyone’ in your digital marketing efforts. Keep in mind; your target audience will change over time, so your advertising needs to adapt.
- You don’t track your results – being spread too thin, intimidated by competition, and working tirelessly to keep your business moving forward are all reasons you may not be tracking your results. But, it is vital to measure which strategies are working for you and where you need to optimise. You can implement as many marketing strategies as you want and see your profit margin rising, but where do you identify efficiency without consistent surveillance of your marketing results?
Here at Birddog, we are all too familiar with small businesses spreading themselves too thin in an attempt to gain more customers and interest but ultimately burn through their resources with nothing to show for it. If you are one of those businesses, you should contact us today!
With our professional digital marketing services for small businesses, you will see a steady increase in brand awareness, conversions, leads and revenue so you can achieve your business goals.