Are you a small business owner and need media coverage? A press release helps businesses to reach out to potential customers who are already searching on the internet for related products or services. It allows businesses to create more brand awareness by sharing a piece of news related to their company. They could be moving to another place, launching a new app, redesigning their website, hiring a new CEO.
Anything that could be interesting, informative, or useful for potential customers can be written as a piece of news or press release. Although, writing an effective, newsworthy press release isn’t that simple. You may need to hire a professional PR agency or a writer to write an attention-grabbing piece of content.
Choosing the right PR agency can be challenging; especially, if you don’t know how press release distribution works. I have researched and listed the top 6 best press release distribution services agencies for anyone interested in an affordable and hassle-free PR campaign.
PR Distribution™ is a full-service press release distribution service provider in the USA. They have been working with small businesses to enterprises for almost two decades now and own one of the largest journalists’ contact list in the industry. They have an in-house team of press release writers, editors, SEO experts, and influencers who can craft the perfect newsworthy press release for any business.
PR Distribution™ also offers white label and private press release distribution service that is unique. Their service is quite affordable, starting as low as $49 with a PR plan and $99 without a plan. With every plan you get a spam-free guaranteed distribution on premium news outlets. With a higher-tier of service, you get almost 100+ placements, which is great for internet visibility and extended outreach.
2. PR Newswire
PR Newswire is a press release distribution service backed by Cision. They offer a wide range of services to PR professionals and marketing experts. They own a wide database of important contacts from media and news outlets.
They help you to create a precise and focused PR strategy based on audience demographic or business niche. With this service, you can target the right people. But they are not for startups or small businesses as they are quite expensive starting from $300. They also charge extra fees for adding media attachments like images or videos.
eReleases is a press release distribution service that offers to publish your news release to over 550 news content systems like SmartBriefs, Moody’s, McGraw-Hill, and LexisNexis. They own a database of nearly 1.7 million contacts, including 700,000+ bloggers & social media influencers.
They have been working with journalists, reporters, and bloggers for almost 20 years now. But they can be considered as an expensive service. The word limit for the story should be from 400 to 600 unless you pay more.
4. Globe Newswire
Globe Newswire offers an integrated press release distribution service. With Globe Newswire you can do more than just writing or distributing the news release. They have a suite of complementary solutions to target, monitor, and measure the impact of the distribution from within a single platform, simplifying the whole syndication workflow.
5. 24 -7 Press Release
24-7 Press Release owns a wide distribution network that includes over 30,000 journalists and writers. For $69, your story gets distributed to nearly 50 news outlets and major search engines. Their premium package extends the distribution up to 4500+ websites and allows wider outreach. But they are more focused on small markets and lack the detailed reporting feature that doesn’t help businesses that want to make more informed decisions based on analytics and click-through rates.
6. Easy Newswire
Easy Newswire has a good reputation among the business community due to its responsive customer service and reports being generated for each distribution. Their platform helps businesses to disseminate the news quickly and efficiently. Whether you want your press release to be sent domestically or abroad, they can distribute your release when and where you need it.
It might still seem confusing to some of you as every press release distribution service mentioned above has its own pros and cons. If you ask me, I would recommend you to go for PR Distribution™. They have an in-house team so you don’t have to worry about the content, they are quite affordable, and don’t put any restriction on word count or multimedia inclusion.