Converting followers into customers is not an easy task, but it is not impossible. There are many businesses on Instagram that sell their products through the social network. The key is to have good marketing strategies to get your product out of stock and into the hands of the buyer.
It’s a task that requires effort on your part, but don’t worry, this article will help you have a direction for you to reach your goals. Do you want to sell more of your products or services on the web? Want to find ways to increase your sales with Instagram?
Now you will find out how to promote your profile optimally for potential buyers to purchase your product through Instagram.
Continue here and know what to do!
1. Turn your Instagram profile into a shop window
The first step in turning your Instagram followers into customers is to create a creative profile aimed at attracting a buyer’s attention. In your bio, welcome customers and call-to-action for your site. It’s also helpful to add a phone number so buyers can connect with you if they need anything. If you regularly post on Instagram Stories, create featured albums to identify your offerings, new products, and more. Keep your albums simple and eye-catching.
The clothing brand Hering presents the news on the featured Instagram album on its profile. It is strategically placed so that Instagram users can see what’s new when they get to their profile. Followers who like the brand have an incentive to go back to their profile so they can check out new items.
Tag your Instagram profile and posts for easy recognition
To stand out from the crowd, you must create a consistent brand message. Tagging you is an essential part of your Instagram presence.
- The number of comments is very importantYou can build your account reputation by showing people that each of your posts has a lot of comments. It will attract anyone and make them follow your account. Buying Instagram comments is recommended. Try also to display an interesting img (image anchor).
3. Develop a unique style for your posts.
One way to create brand awareness is to post videos and images that have a unique style. Because Instagram is a visual platform, it’s worth taking the time to learn how to shoot, even with your mobile phone.
Use a brand color scheme
To develop a visual style for your business, choose colors to represent your profile. You can pick up logo colors and use color combinations for your posts. Or you might prefer a mix of color combinations to add visual interest. Blue tones work well for B2B and green pages for green profiles. Try different color combinations to find out what works for you.
- Embed branding elements in your Instagram contentPut your followers on the scene by creating a brand culture. I recommend building a storyboard with a lifestyle setting. Add special branding elements that represent your business. To illustrate, Shake Shack images tell a story. The inspiring image makes you want to bite a hamburger!