Stickers and labels are small, but they have a big impact on business today. They’re used for branding and marketing, so you know they’re used for everything. They’re used to make sure your product is packaged right and shipped out. You can have a small neighborhood shop or a large corporation, but labels that fit can streamline your business and even make it seem more professional.
Tags are widely used to provide information—such as product name, price, ingredients, or instructions. Stickers are employed randomly in the same manner but for advertisement or amusement. On merchandise items, for instance, stickers can have such messages as “Buy One Get One Free” or “Limited Stock.” On parcels and on shipping, tags are employed to guarantee the correct product arrives at the correct destination.
One of the greatest things about labels and stickers is that they are highly versatile. You can work with so many different prints, shapes, and materials to fit your brand. If you require waterproof labels for packaging, barcodes for inventory tracking, or party stickers for parties, you will be able to find the one that will work for you.
Making Your Brand Shine
Stickers and labels are great means of making people aware of your company. For small businesses in general, the appropriate sticker or label is an inexpensive method of making people remember your name. Having your logo or artwork on a product or package makes people think about customers and associate them with your company.
Labels also determine a product’s personality and look. A simple white label can give your product a sense of luxury, while a bold-colored, flippant sticker can suggest it’s more flippant or value-priced. Being that so many times the very first thing a customer is likely to see, it is well worth impressing.
Stickers are also an excellent marketing tool. There are certain companies that provide logo stickers with the product and urge people to stick them on laptops, notebooks, or bottles. This will push your business very far in a natural and positive way.
In the food and beverage business, labels play an even greater role. They need to be attractive yet provide accurate information on ingredients, allergens, and nutrition. Here, labels need to be attractive and healthy at the same time.
How to Choose the Right Labels and Stickers
When you are choosing stickers or labels, think about where they are headed. When they will be placed on packages that will get wet or roughed up, you will need to use heavy-duty weather-resistant labels designed for the outdoors that have high-strength glue.
If you’re labeling gift boxes, or on small retail items, you’re probably going to be considering appearance. You can choose to get matte, gloss, or decorative foil finish effects to add that little bit of extra something to your product.
You will also need to decide if you would like the labels in sheets or rolls. Sheets are fine if you will be placing them on manually. Rolls are better if you can use a machine to place them.
The second decision is with the adhesive. Heavy usage is best with permanent labels, but removables are better for short-term applications like holiday promotions or sale prices.
There are several ways to print a label. Flexo printing is perfect for high volumes of one label, but digital printing is perfect for quick work and short runs.
Finally, most of the companies today are concerned about the environment. Today, you are able to order eco-friendly labels of recycled material or biodegradable material. They are an option if you want to surprise your customers about how much you care about the world.