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Sunday 20 September 2020
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Why Companies are Choosing Paid Domain Names?

There are numerous reasons as to why people choose paid domain names instead of free ones. Though opting for the free domain names attracts an individual in the beginning, knowing about the reasons people pay good money for domain names will always make an individual purchase business names ideas from reputed marketplaces. Have a look at why people opt for paid domain names nowadays!

  • Brands get recognized quickly

A business will last if only a brand becomes popular and is recognized quickly by potential customers. Domain names are necessary as it helps in giving people an idea about the business a company conducts. Hence, by investing little bit of money on excellent domain names, an organization saves a particular amount which was to be spent on branding and also shaping users’ perspective towards the positive path. Hence, good domain names add credibility which people wants from companies.

Furthermore, all these leads to efficient brand recognition that helps in developing a business without worrying about people’s perspective. For such high performance an individual just needs to keep in mind that the domain name should be unique to targeted customers.

  • Works as marketing activities

Companies spend a huge sum of money every year on marketing activities. It is the best way for making customers familiar with a brand and its products. However, a domain name also works that way and is considered by experts for it to be an ideal marketing option. With an outstanding domain name, organizations won’t require influencing users.

Also, it will help with rankings on search engine’s result pages (SERP) in an organic approach. Hence, it means that businesses won’t have to spend much on inorganic methods like pay per click (PPC), advertisements, etc. Since premium domain names does so much for businesses that every year companies tries to buy a good name and keep it running.

  • Short names get more traffic

Think about it this way; short or a long name which is easier to remember? Of course the short name will be easier for a person to remember. Hence, having a short will get a website more traffic. A small name is also easy to type. This is why businesses globally opt for names which are small like two words or less.

Moreover, there is less chance of people making mistakes when typing to visit a webpage. The more people remember a name; the better is the chance of acquiring increasing traffic and converting them to potential clients. Hence, buy a costly or cheap domain to name your company doesn’t matters; what matters more is that it’s not too long.

  • Paid domain names help with SEO

Search engine optimization is something which every business is trying to use for improving their rank on various search engines. To increase clientele by having more visitors, companies are opting for different SEO techniques that would help them to be at the top spot.

Since Google’s search engine is used widely and by most people, most companies try to get a better rank there. However, with updates like EMD and such, there is no chance of bad websites with free domain names to rank higher.

Hence, it is necessary for a company to have an ideal domain name to rank high. Though, one will have to keep in mind that there are other techniques available for ranking websites higher. Only having a good domain name is not enough but it helps.

  • Increases online presence through customization

A business needs to have a colossal amount of online presence to do well in an industry. Having a paid domain name means that it is customized for a particular company which is required these days. Apart from it, it is an ideal way to make a business look legitimate since there are a lot of scams online businesses present these days especially in e-commerce industry. Hence, more companies are paying to have a domain name to ensure their customers that they are a legitimate and trustworthy business organization.

These are some of the reasons as to why more organizations are inclined for having a paid domain name instead of free one. If you want to succeed in your business, ensure you have an excellent paid domain name to stand apart from your competitors.



Nilam Oswal

Nilam Oswal is a Content Marketing Head at SoftwareSuggest, as well as a gadget enthusiast. When she's not hard at work, she can be found wandering, reading and just generally having a good time in life. She writes about software such as Hotel Software, Project Management System.