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Wednesday 29 June 2022
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Tips For Building A Smart Push Notification System

Push Notification Best Practices: 35 Tips for Dramatically Better Messages  | CleverTap

When it comes to marketing, push notification is one of the most potent tools at your disposal. It’s a great way to drive traffic to your app and keep users engaged with your brand. This is why you need to be able to answer the question of what are push notifications and how they can help your business.

No matter what your business is, you want to be able to reach your customers when they’re most likely to convert. That’s why push notifications are one of the most powerful tools in your marketing arsenal. But like any powerful tool, push notifications have the potential for misuse — and misuse can lead to abuse and even reputational damage.

To keep those consequences from happening, here are some tips for building a smart push notification system:

Craft Push Notifications That Work

The key to effective push notifications is not to overuse them. Pick one or two specific moments where they will be most useful and relevant. The rest of the time, let your users come back to your app on their own terms.

Keep it short and sweet — no more than one sentence or two at most. It’s difficult for users to pay attention to long blocks of text on their mobile devices, which means that lengthy messages will be ignored or skipped over quickly. A short message is easier for people to process and respond to quickly and effectively than a longer message would be.

How A/B Testing helps Push Notifications

A/B testing is an essential tool for any analytics team. It helps you understand what works best for your users, so you can make data-backed decisions about everything from product changes to marketing campaigns. Push notifications are no exception – you need to be able to test different types of messages and call-to-actions (CTAs) to figure out which ones drive engagement with your app.

To get the most out of your A/B testing, you need to make sure that your tests are truly random and statistically sound. This means not just testing for differences in engagement metrics but also differences in user behavior with your app. For instance, if users who receive push notifications with a specific CTA tend to open your app more often than those who don’t receive it, or if they tend to open the app at a different time of day than other users – these could be signs of an unintended bias in the test.

 

The Key to Successful Push Notifications

You want customers to feel like they’re part of a community or movement — not just another number in your database. A great way to accomplish this is by sending push-notifications that encourage them to participate in activities like upvoting content or writing reviews on your product page. These activities help build a sense of community and reward your most loyal customers (who also happen to be your biggest fans).

Some companies send too many push notifications, which can be a turn-off for customers. There’s due diligence involved in understanding how to use  push notifications correctly. It’s important to find the right balance – not too many and not too few. You don’t want customers to feel like they’re being bombarded with notifications or that you’re constantly trying to sell them something. A good rule of thumb is to limit push notifications to one or two per day at most.