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Thursday 22 October 2020
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The Three Steps to Growing Your Brand Abroad

What is the best way to grow my brand abroad? This is one question that runs through the minds of most entrepreneurs as they look forward to expanding their businesses and increase revenue from their operations. The process of growing your business abroad should be rooted in comprehensive research about the new market.  So, put effort into understanding the new market, and use the following for steps:

Identify the Targeted Jurisdiction of Interest 

One characteristic of the most respected brands in the market today is that they have presence in different countries. For example, a lot of manufacturing companies have been expanding their operations to Asia to grow their operations rapidly, and the strategy has worked. So, should you also go there? 

A good jurisdiction should have a supportive administration and a ready market. For example, a manufacturing company might target an area where its products will get a bigger local market. With supportive government policies, such as tax incentives, your brand will be able to manufacture more products, even for export.

Open a Company or Partner with Other Businesses in the Selected Jurisdiction 

Once you have done your market research, the next step is entering the new market, which can be done in two ways. The most recommended method is opening a branch of your business in the new jurisdiction. 

This gives you, as mentioned by Iskander Makhmudov, the autonomy to make your decisions and grow your enterprise. However, this process can be expensive, and it requires time to actualize.

A more direct, cheaper, and effective model is partnering with local brands. This means that you will take advantage of the already established supply chain networks of your partner in the targeted country. Remember to ensure you only partner with trusted brands.  

Market Your Products Aggressively 

Whether you are marketing your brand locally or abroad, you have to market its products under consideration aggressively. So, start by analyzing the market to understand the targeted audiences and what they want. If you are dealing with mineral products as shown here or auto parts, take a step further to make your targeted clients see the value of buying from you as opposed to others. For example, you can partner with local groups and make them feel part of your brand. This will be a great way to build raving clients.

If you want to grow your brand rapidly, it is crucial to consider taking it abroad. This opens new markets and gives you the opportunity to optimize profits. 

However, you should implement the strategy carefully, ensuring to put a lot of focus into research and understanding the new market. Also, you should regularly review your strategy to win a bigger market and grow your enterprise progressively.