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Saturday 19 October 2019
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The Best B2B and B2C Marketing Strategies

Have you been searching for the best marketing strategy? You should rest assured that it should be the most effective strategy for the overall growth of your business. Let us explore the best marketing strategies for any business situation, be it B2B or B2C. It would provide you with two routes for B2B and B2C businesses respectively. You should explore the best techniques for deploying the best for your business.

Let us understand the best strategies for your B2B business.

B2B business strategies

You may be curious about what several business professionals actually think about marketing. Find below a list of 10 B2B marketing strategies recognized to be highly successful regardless of the industry.

  • Growth hacking – credited with more leads as compared to traditional marketing techniques.
  • Referral programs – lifetime value of referrals is significantly higher than non-referrals.
  • Earned media along with PR – all traffic and lead generation would come from earned media.
  • Networking event – helps in converting tradeshow leads to sale costs.
  • Search engine marketing – helps in distributing information and educational content.
  • Retargeting – businesses using retargeting experience would enhance the conversion rate.
  • Social media marketing – all B2B marketers make the most of social media sites for distributing content.
  • Search engine optimization – it would help you generate more leads than other marketing initiatives.
  • Content marketing – online content would have a major effect when making the decision to purchase.
  • Inbound marketing – a majority of decision makers would make the most of brand information through blog or article series more than advertisements.

B2C business strategies

Find below a few B2C strategies suitable for your business needs.

  • Cause marketing – most shoppers would be made to switch to a cause-branded product.
  • Direct selling – helps customers to make a purchase from direct selling representatives.
  • Affinity marketing and co-branding – helps in value endorsement from an already trusted brand.
  • Earned media or PR
  • Point of Purchase Marketing – helps in making shoppers make unplanned purchases.
  • Internet marketing – helps in enhancing global e-commerce.
  • Paid media advertising – helps the customer click the paid advertisement.
  • Social networks and viral marketing – it has influenced sales and revenues largely and positively.

However, every strategy would need an effective marketing strategy.



Nilam Oswal

Nilam Oswal is a Content Marketing Head at SoftwareSuggest, as well as a gadget enthusiast. When she's not hard at work, she can be found wandering, reading and just generally having a good time in life. She writes about software such as Hotel Software, Project Management System.