One of the ways to ensure business success is to have an online presence since more than 85% of searches for products and services happen online. Ivan Konovalov, the Semalt Customer Success Manager, presents you the following checklist for a successful online presence.
First, understand the target persona for your campaign. It means that you have to put human attributes to a digital marketing description or goal. It would help to group the different persona using similar characteristics such as motivators, pain points, wants, personalities, goals, or habits. They create fewer market targets, thus making digital marketing quite easier, cheaper, and more efficient.
2. Customer Journey Mapping.
Customer journey mapping is used by marketers to help them understand the company from a consumer’s perspective and the interactions they make with the company. With such an approach, it is easy to identify what the needs of the customer are during every interaction, how to improve them, and if there is any need to improve on service delivery.
3. Strategic Content
It is imperative that all website content be highly engaging and delivered in a timely fashion to attract customers. Marketers should not advertise users about making purchases of products they may not know. Firstly, provide them with some information regarding your products or services and use a calendar to distribute content consistently.
4. Update Content
Customers want to be excited, and that is the reason why they will visit your site. If the content is the same every time they visit, they will get bored of visiting which results in traffic decline which is not a good thing. Content updates have to depend on the needs and preferences of your target audience. Nevertheless, for every six to twelve months, make sure to upgrade the website design to ensure it keeps up with the current trends.
5. User Experience
User experience mainly focuses on how people interact with the digital product. A business owner may have a site that looks very good but does not know how to operate it. He or she does nothing for its profitability. First of all, creating a great user experience requires understanding the audience. Analytics can provide information about the most visited pages, and how users navigate through the site.
It is of great importance that the business is ranked well by the search engines since more than 80% of the modern shoppers use search engines to find their products. SEO (Search Engine Optimization) helps direct customers to the business amidst others in the industry. One may use the pay-per-click (PPC) technique, but organic search results from SEO are 8.5 more times effective.
7. Social Media
Integrating social media with digital marketing can have significant benefits such as brand recognition, loyalty, conversion rates, and improving on customer insights. However, do not just create any old account. Make sure that the posts are short to make them more shareable, and have keywords to increase their visibility. Make use of high-quality photos to showcase the brand and regularly test new ones to see which ones the customers respond to most. Content found on infographics and videos is also informative and easy to understand. Plus, it makes great content for sharing.
8. Communicate with the Audience
Many people turn to social platforms for customer services. Most of these needs and questions end up ignored. Make a point of replying to consumer remarks and feedback and let them know you are listening. Consequently, others will want to share their experiences with the product or services offered. Always thank everybody who shares a post on the site or those that comment on a post to continue the conversation.
9. Social Advertising
A successful social media campaign should have an objective, use social media posts to beta-test the paid social ads, make sure to rotate the ads every three to five days, and ensure that it is mobile-optimized.
10. Mobile Friendly
Over 65% of all the digital media usage happens on mobile devices. It is therefore imperative to capture this market to add value to the site. Make sure your site has a responsive design that is optimal for any screen resolution.