Choosing the best hosting company and promoting popular services and products alone does not ensure success of your online business. You need to ensure that your website appears at the stop of the search results when people search online for keywords and key phrases related to products sold and services offered by you. Most people believe that hosting a website is enough to fetch sales in a couple of weeks. However, this is not the truth. Apart from being friendly for humans, your website should be properly optimized for search engines as well. This might seem a simple task, but is quite difficult. Many factors go into ensuring that a website appears at the top of the SERPs (search engine ranking pages). Inbound links from popular and highly ranked websites is one. Apart from this, proper linking of the other pages from the index page is necessary to ensure that the spider of the search engine crawls all the pages of your website. Inserting an image is not enough. You need to add meta tags (a textual description of the image). This is extremely vital as search engines cannot understand images. Therefore, adding meta tags ensures that they read the text associated with the image and index it in their database.
Other factors that help build a successful website
People, launching their website for the first time, often forget about local clients. By doing so, they are missing out on a huge number of potential local clients. You might have viewed your website through different browsers to ensure that it renders properly on all of them before uploading it to the server. However, have you tried viewing it through a smartphone? You are missing out on a huge market if your website does not render properly on all types of displays. You will be surprised to know that approximately 75% of people use their smartphones to access the internet. You can rest assured that your online portal will not display on the small display units of smartphones unless it boasts of a responsive design. This requires adding bits of CSS code that recognizes the device accessing your site, and delivering a page suitable for that device. You also need to make sure that your index page loads quickly whenever someone tries to access it. You can be sure that this will not be possible if you include huge graphics on the index page or include flash elements. This is where a professional can help.
Searching for a search engine optimization professional
Search online for a company that offers SEO services. It is preferable that you opt for a local company, as this gives you the opportunity to visit their studio and discuss issues with them face to face. It is a good idea to select a couple of such agencies in your city and request quotes from each of them. Hand over the job of optimizing your website to an agency that charges a reasonable sum, has years of experience, and has successfully completed many SEO projects in the past. You can check the testimonial page of their website for such details. Remember, search engines such as Google loves websites that has relevant content, updated on a regular basis. Therefore, make sure that the SEO agency you plan to hire offers such a service too. They should be able to write compelling content on a weekly basis, sprinkled with keywords and key phrases related to your products and services, and upload them on your website. You can be sure that the number of footfalls on your website will increase drastically if you hand over its optimization task to a reputable SEO services agency.