Few experiences ae more frustrating than creating a glistening website, then realising it isn’t optimised for your target audience. If you’re tryong to draw in the Manchester crowd, you need to focus on SEO Manchester. With a few simple tactics, you can ensure your business ranks well, leading to more customers.
Take Control of Your Google Listings
Have you noticed that other businesses in the Manchester area have dazzling Google listings that are full of pictures? You can claim yours too. By heading to Google My Business, you can add your business’s description, format the links, ensure the right opening hours are present, and add enticing photos. That way, when people search for your type of business in the Manchester area, their eyes are drawn to your endeavours. For an extra boost, encourage your existing customers to leave reviews.
Use Your Address Throughout Your Website
This is known as your NAP information: Name, Address, and Phone Number. Make sure it’s at the bottom of each and every page and include your postcode. It’s a simple tactic, but it’s one that ensures your closest customers see your results amongst the top ones when they search for your type of business online.
Begin incorporating your locale into your keywords
Great SEO Manchester relies on local businesses including the name of their target area in their keywords. For example, if you’re a hairdresser in Oldham, using just the word “hairderesser” is ineffective. Instead, use “Oldham hairdresser” or “haidresser in Oldham”. Make sure this looks natural throughout your website’s pages and blog posts, as ill-fitting keywords can turn customers off. If you’re struggling to achieve this, you can try using SEO professionals or hiring content writers.
Build local links
The links going into your site tell Google as much about it as the site’s content. If you need attract visitors from Wilmslow rather than Warsaw, make sure the backlinks your building come from local business directories.
With continued efforts, you can fine-tune your local SEO campaign to draw in more visitors from the Manchester area.