Most businesses communicate with their customers through instant messaging and push notifications. These two methods are predicted to make short message service (SMS) less important, but SMS remains an integral part of the business.
Because SMS messages are kept in subscriber identity module (SIM) cards, bad actors can steal them from the owner for their illicit activities. In the past, several organizations have practiced data keeping this way. However, it is not safe.To address this concern, some businesses invested in a text message archiving solution.
SMS archiver can provide consumers with high-level security. Still unconvinced? Here are the other reasons to purchase enterprise SMS archiving:
Consumers Have Gone Texting
PCMag reported that 90% of people check their texts three minutes after receiving them. Instead of calling the business or visiting it physically, younger generations preferred chatting or texting to get customer support. Because of this customer shift, more enterprises are recording and saving messages.
Complying with Regulatory Standards
Companies must abide by the policies in regulated industries or face a hefty fine and damaged reputation. The prevailing rules require member organizations to archive digital conversations, even those relayed via instant messaging (IM) applications.
Helpful in Storing Data During Emergency
During a disaster, texting platforms are valuable assets for most companies to store mission-critical data quickly. Organizations must only look for a trusted solution provider to keep track of their record when unforeseen circumstances occur.
Can Be Used for Analytics
Archiving text messages can allow businesses to review and analyze their marketing campaign’s effectiveness. With the archivers saving all conversations, the organization can look at them to see the advertising strategies that bring favorable results. The stored information can become a valuable reference for bettering the enterprise’s services.
Let LeapXpert assist you in capturing and archiving digital messages. Our solutions can help businesses ensure full compliance and streamline communication across multiple platforms. Send your inquiry via our contact page.