If you spend most of your time on the Internet, you will notice that the use of video to create publicawareness has become rampant. Companies are taking advantage of this and using videos to upgrade their marketing strategies.

With millions of videos cropping up all over the Internet, it is critical to make your video accessible to almost everyone.

One of the ways you could make your video user-friendly is by considering video transcription services. This is a service that allows for the translation of your video into readable text.

Video transcription is, however, not limited to this. It also entails the inclusion of gestures that make the viewer have a better understanding of what the video is all about.

With a few programs at your disposal, you could do video transcription by yourself. However, employing the services of GoTranscript, you are assured of accuracy and efficiency. You are also guaranteed of speedy delivery and 100% confidentiality. 

Without further ado, let’s look at the reasons why video transcription services are essential.

  • Improves video accessibility

In the United States alone, over 10 million people have some form of hearing disability. By considering video transcription, you are doing a noble thing of making your video accessible to the deaf and hard-of-hearing because they also need to understand the contents of your video.

Additionally, video transcription will allow for the video to be translated into different languages, significantly increasing the number of viewers. People who speak another language can either read the transcript in the language they are familiar with

  • Improves user understanding and experience

In marketing, some consumers will prefer watching a video of the advertised product while others would rather read about it. Transcription, in this case, caters to both types of audiences.

Also, if you are at a place that is sound-sensitive and earphones are not easily accessible, video transcription allows you to understand the content of the video without the use of audio.

For people that will visit your website looking for a certain video, all they have to do is type in a certain keyword that was used in the video to get easy access to it.

Viewers can also read a transcript as they watch the video. This makes it easier for them to retain the contents of the video long after the video is over. It will also make your videos great and viewers are more likely to look for more content from you.

  • Helps in Search Engine Optimization

A video with a transcript will give search engines an additional source of data while indexing your content. Your videos will also get higher rankings on YouTube.

To reap this benefit, you have to incorporate specific keywords that relate to your niche.

  • Offer better product value

If you decide to create a video that is part of a paid product, transcribing the video will increase the value of the product. This is a perfect way to increase revenue as well as make the product more appealing to a prospective buyer who was undecided in the first place.