If you wish to increase conversion on your website and keep people visiting your website again, here are some rules you should follow:
- Manage Speed of Website
There’s nothing more annoying than website pages that load at snail’s pace. If your users are kept waiting for long, the conversion rates will drop. Reports have revealed that a slower loading website may lead to around 7 per cent of total conversions. So make sure you focus on doing all that it takes to increase the speed of your website. Also keep monitoring the page speed from time to time.
You can check speed of page and troubleshoot any issues, by running your website through some of the following free tools:
– Sucuri
– KeyCDN
– Google PageSpeed Insights
– Pingdom
– GTmetrix
- Establish Communication with your Users
Since the main goal of having a website is to reach the user, you must thoroughly check the pages for information (unique, helpful, and relevant) that establishes connection with the visitors. You can include reviews and testimonials at the end of page. This is important to impart a feeling of trust and security in the target audience.
- Referrals are Important
Ignoring referrals (word-of-mouth) can be detrimental for your website. You can integrate logo of any trusted brand into the website. This can reflect alongside logo of your company to display third party validation. The audience to your website should be given a chance to participate through comments, reviews, and feedback. This will strengthen present client base.
- Make your Website Friendly
Make your website as friendly as possible. It should be user friendly, browser friendly, mobile friendly, and click friendly. The user should be able to navigate through your site without difficulty. He/she should also reach a page or info they want through minimum number of clicks. Your website should be responsive and looks great on different browsers.
- Include Fewer Fields
Asking for information in an email opt-in form is unavoidable. However, make sure you keep it as little as possible.
- Tangible Action Verbs
Use language that attracts your clients while testing out calls to action. The language you use should prompt visitors to take action. For instance, you can use, ‘reserve yours before it goes’, ‘grab the offer now’ etc.
- Benefits of Your Offers
You must clearly state the benefits of product/service sold on your site. List all features of your product. Let your potential customers know how your product can help them. Telling your client how your products/service can solve their problem will increase conversion. If you want to increase conversion so contact here: smanikdesign.com/analytics-conversions/
- Focus on Headline
Headline of landing page is definitely the single most crucial element. So make sure you brainstorm as a minimum of 8-10 possibilities prior to deciding on one.
- Negative Space
Whitespace (the empty space) in a website is usually referred to as negative space. On the other hand, positive space is space that comprises of all elements on your website. The name might sound villainous but negative space is actually good for website architecture. Not using white space will make your website unusable and unreadable.
Apart from the space between the larger elements on website page, the negative space is also the following:
– Space between the header and content
– Space between sidebar and content
– Space between all smaller elements on a web page (between paragraphs, lines of text, and letters)
You should pay close attention to all kinds of negative space on your website and keep everything readable, scannable, and easy on the eyes. This will help you increase conversions.