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Friday 25 June 2021
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Why Digital Asset Management Is Crucial For Successful Content Production

When it comes to content production, the process of uploading and managing all your digital assets can be very time-consuming. Without a system in place for organizing these assets, you will end up spending hours trying to find the right images or videos that are relevant to what you’re working on at any given time. Encode.eu recommends using digital asset management software so that you’ll never have this type of problem again.

Here are some of the roles that digital asset management (DAM) play in successful content production:

  1. Planning Content

Content planning is a type of pre-production that can greatly influence the success or failure of content. Without proper outlining and organization, it may be impossible to stay on schedule with deadlines. Moreover, without an outline at all, it will prove difficult to create quality content in any sustainable fashion. 

Content planning is also vital for avoiding duplication for potentially costly reasons. If a writer is working on multiple projects, it can be tempting to reuse content and recycle ideas from other pieces of writing in the same genre or format. However, there are many ways these recycled words can come back to haunt someone who has reused an idea without permission.

DAM systems, therefore, make it possible to integrate and organize content, allowing for quick retrieval of relevant assets. This is essential in today’s world where consumers need to find what they are looking for quickly with the least amount of effort and time.

  1. Producing Different Content Types

A DAM system can aid the production of different kinds of assets, from images to videos, audio files, and text.

It can provide a framework for different team members or departments in an organization to share assets with one another without the need of exchanging complicated emails about where these are located on various computer servers. 

  1. Reviewing And Approving Content

It’s common knowledge that the content review stage can delay the entire process of content production. The team will need to take a look at the first draft of the document, identify any errors or areas that may require improvement, and then send it back for more revisions. Depending on how many drafts are required, this could lead to a considerable delay in getting your documents published by as many as weeks.

The good thing is that the DAM system system will handle this process for you. All your team members can work independently on the first draft, and then send it through a workflow that ensures only documents with no errors or issues are published to share with customers.

  1. Managing Assets

Efficient management is required when it comes to content production. This includes the need to organize and store all media files for future use. Digital asset management is used by many companies because it makes content production more manageable, saves time, and prevents mistakes due to duplicate images or mislabeled videos that could have been avoided if properly organized in one place.

  1. Distributing Content

Content distribution is one of the most important elements in any content marketing strategy. However, many marketers are unaware that there’s more to it than just sending out a tweet or posting on social media. A successful digital asset management system will include not only metadata about your posts but also metadata specific for different channels and device types.

The Bottom Line

It’s important for any business or individual to have a good digital asset management system. Without one, you risk the loss of crucial data, such as digital files that are in the process of being created for your company’s next project, and images and videos taken by employees on a recent trip to India.