A recent survey measuring the footprint of social media shares that some 70 percent of Americans, keep at least one active social media account. It further stipulates that 71 percent of customers are likely to share their positive experiences with friends, family, and colleagues. Modern businesses are leveraging this advantage to build the most profitable social media marketing campaigns. Brands creating awareness and building loyalty, need the most remunerative social media marketing tools to gain a competitive edge. Want to know the industry’s top picks of the most powerful social media marketing tools, driving thriving online brands today? Try the top four must-have best-in-performance social media tools for digital marketing success:
Sprout Social: The Way People Brands Form Real Connections
What’s the benefit of using Sprout in social media marketing? It’s a powerful social media management resource that purposes to help brands build their following. It connects them to real people that appreciate their offering and enables a business to maintain these connections. With Sprout, brands keep an active presence. They’ll share updates, new product launches, and inspire organic conversations with an entire community of followers. It lets brands manage all their social media activities in a centralized location. It’s the easiest way to have cordial conversations.
Buffer: Never Miss A Post, Timely Responses
Being a proactive conversationalist is paramount in today’s fickle society. Buffers help brands in this area, where it keeps them on top of social media posting. Scheduling automatic future posts, getting conversation alerts promptly, and more, Buffers never misses an opportunity to engage the audience. With its quick alert browser extension, a business gets to focus on urgent assignments, and create social media content in the same breath. It’s the perfect utilitarian of social media tools to master these skill sets so brilliantly. Whether posting on Pinterest, Twitter, Facebook, LinkedIn, or another social media community, Buffer takes the stress out of the process. It also provides real-time analytics of social media activities.
It’s equally prudent to consult an independent authority about analytics for all social media experiences. Netbase is an excellent resource to keep brands abreast of social media analytics. The company does social listening with a prowess, that keeps businesses aware of every event, including trending news. An industry leader in all matters involving social media analytics, it provides real-time insights into a brand’s customer interactions. It’s a specialist in streamlining customer acquisition, maximizing product launches, lowering customer care expenditures, improving crisis management, and boosting marketing campaign performance. The company strives to protect and maintain brand health at all times.
Social Breakers: Interpreting Consumer Habits, Smarter Content Personalization
Here’s another best-in-class resource that made the top four trending social media tools list. Social Breakers leverages an AI (artificial intelligence) to experience customer social habits and reactions to specific environments. It’s a proven conversation builder, which enables a brand to increase their following by listening to what the audience yearns for; and personalizing content to match these needs.
Hootsuite: Integrated Dashboard, Round-the-clock Monitoring
With customers entrusting brands with their sensitive data, it’s imperative to have proactive security measures in place to safeguard this information. Hootsuite made the top four social media tools list for copious reasons, but its state-of-the-security is the main highlight. It monitors all activities from an integrated dashboard, which delivers timely reports, and help brands maintain online visibility. It utilizes an advanced encryption model to protect login credentials, passwords, and profiles. With cloud storage, brands can easily schedule future posts for publishing in no time. It’s an excellent content organizer, as well.
All social media tools have an independent set of features that can help a brand enhance its marketing experience. When choosing one for the business, it’s always sensible to compare services and features. It’s an effective technique to get a scope of how a particular strategy will benefit an existing, or future marketing campaign. Some companies utilize a combination of tools to guarantee optimal outcomes.