If your website feels stuck and your rankings aren’t moving, don’t panic. You don’t always need an SEO agency to do a complete overhaul or expensive tools to see results. Sometimes, a few small changes can have a big impact.
Here are simple SEO fixes you can make today that can lift your rankings faster than you think.
Fix broken links
Broken links frustrate readers and make search engines think your site is poorly maintained. The good news is, fixing them is quick and easy.
Use a free tool like Broken Link Checker or Ahrefs to scan your website. Once you spot any dead links, either replace them with a working one, redirect them, or remove them entirely.
A clean, healthy link structure helps both users and search engines trust your site more.
Improve your title tags
Your title tag is the first thing people see on Google, and it tells search engines what your page is about.
Keep it under 60 characters and include your main phrase once, preferably near the start. Make it natural and appealing, like something you’d click on yourself.
For example:
“Affordable shutters for every room”
“Cheap Affordable Budget Discount Mattresses Sale”
A well-written title tag can instantly increase your click-through rate.
Rewrite your meta descriptions
Meta descriptions may not directly affect rankings, but they influence clicks — and more clicks often lead to better visibility.
Keep them under 155 characters. Explain what the page offers and end with a gentle call to action, such as “Learn more” or “Find out today.”
Example:
“Discover how to choose the perfect divan bed for your space. Simple tips to find comfort and style that suits your room.”
Make every description clear, warm, and easy to read.
Optimise your headings
Headings (H1, H2, H3) guide both search engines and readers. Many websites waste them with vague titles or repeated phrases.
Your H1 should describe the main idea of the page, while your sub-headings break content into clear sections.
Think of headings as signposts — they show the reader where they are and what’s coming next. Well-structured pages are easier to scan and rank better.
Speed up your website
A slow website is one of the biggest reasons people leave early. Search engines take that as a bad sign.
You can fix this by:
Compressing images before uploading
Removing unused plugins
Enabling browser caching
Using a content delivery network (CDN)
Check your site speed with PageSpeed Insights. Even shaving a second or two off can make a noticeable difference.
Add internal links to old pages
Your older pages often have untapped SEO power. Linking them to your newer content can spread authority and help both rank better.
Look through your old blog posts or landing pages and add links where they fit naturally.
For example, if you’ve just written about “guest beds,” link it from your older article about “space-saving furniture.”
This simple fix helps readers explore more of your site and gives search engines stronger signals about your content connections.
Compress and rename your images
Images are often the largest files on a website. Compressing them can dramatically improve loading time.
Use free tools like TinyPNG or Squoosh before uploading. Rename each file with a clear, descriptive name instead of random numbers.
For example:
“oak-bed-frame.jpg”
Not: “IMG00291.jpg”
Then add short, descriptive alt text that tells what the picture shows. This helps search engines understand your visuals and improves accessibility.
Clean up your URLs
Short, clear URLs perform better than long, messy ones. A reader should know what the page is about just by looking at the link.
For example:
yourwebsite.com/memory-foam-beds
Not: yourwebsite.com/page-id=12345?ref=product-listing
Avoid unnecessary words and numbers. Keep it simple, relevant, and tidy.
Update your sitemap and submit it
A sitemap helps search engines crawl your site efficiently. If you’ve added or removed pages recently, it might be outdated.
Use a plugin or tool to generate a new sitemap and submit it through Google Search Console. It only takes a few minutes and ensures that all your important pages are being indexed.
Refresh your old content
You don’t always need new content to improve rankings. Often, updating what you already have works wonders.
Revisit older posts and:
Add new statistics or recent examples
Replace broken links
Update headings for clarity
Improve internal links
Google rewards sites that stay current. Even small updates can bring older pages back to life in search results.
Add schema markup
Schema helps search engines understand your content better. It can also earn you rich snippets — those eye-catching search results with extra details like star ratings, prices, or FAQs.
If you’re not confident adding code, use Google’s Structured Data Markup Helper. Focus on simple schema types like articles, products, or local businesses.
Even a small amount of structured data can make your listings stand out.
Make your site secure with HTTPS
Security matters more than ever. If your website still uses “http,” switch to “https” by getting an SSL certificate.
Visitors trust secure sites, and search engines give them preference. Most hosting providers now include SSL for free — so there’s no reason not to.
Improve your navigation
Visitors should be able to find what they want in seconds. Complicated menus or too many dropdowns can push people away.
Simplify your navigation so that every main page is easy to reach within two or three clicks. A clear structure keeps users happy and helps search engines understand your site hierarchy.
Add FAQs to your pages
Frequently asked questions are a quick win for both SEO and readers. They help you capture extra search terms and provide direct answers.
Pick genuine questions your audience asks and write short, natural responses. You can even use FAQ schema so they appear directly in search results.
Check for duplicate content
Duplicate content confuses search engines and can weaken your rankings. Use a free checker like Siteliner to scan for repeated text.
If you find duplicates, rewrite or combine the content into a single stronger page. Each page should serve a distinct purpose.
Final thoughts
You don’t need to be an expert to make your site perform better. These simple SEO fixes can make an immediate difference — faster loading, clearer structure, stronger visibility, and happier visitors.
SEO rewards small, consistent actions. Fix a few things each week, stay curious, and watch your rankings grow step by step.