Thanks to the emergence of innovative new companies focused on Internet business models, every day there are more professionals in the digital marketing sector. Within this world there are many different profiles and one of the most brilliant is undoubtedly the SEO positioning expert.
SEO is a combination of marketing, sociology and a technical part, which today is essential in any digital marketing strategy. SEO professionals understand how users conduct their searches and implement improvements to the website to increase traffic. As for job offers, they have two options – work in an agency and for several clients, or in-house in the Marketing department of a company. So, the options are endless. If you want to shine your career as SEO expert and don’t want to fall behind the job trend, join the Singapore SEO class by Tommy KOH today.
SEO Manager functions within the company
In theory, the work of an SEO Manager focuses solely on attracting organic traffic and increasing the revenue of a web page. In this way, the SEO Manager has had to acquire additional skills and be both content creator, take into account the user experience, make decisions related to the digital strategy, be creative and educator to survive in this world.
Content developer – In the Marketing sector, currently “content is king”. So it is impossible to position well in search engines if there is no quality content. A large part of the editors are directly integrated into the SEO team or it is the SEO Manager himself who is responsible for writing and managing them if their profile is not too technical.
User experience – The main objective of SEO is to know what users want to find when they enter a web page. To get more organic traffic to your page, it is essential that you know how to provide a good user experience.
Digital strategy – It has to take advantage of the digital strategy, since it is the one who spends the most time on the website analyzing each data to know how users use the website. Therefore, it is always important to take into account the point of view of the SEO expert.
Creative – Each link, acquired manually or organically, requires much more planning than work, and every time the SEO Manager has to be more creative. The SEO expert has to educate the entire digital Marketing team so that all content is designed to favor search engine optimization.