A site can’t succeed, exclusively on good web design or quality contents. It needs to have a style that feeds on your site’s user experience as well as functionality while being simple to understand when used by your users. There’s a saying in the web designing world, “Beauty is in the eye of the mouse-holder.”
You need to understand that people favor different designing styles, but it does not mean that there aren’t some ground rules you need to follow when you are deciding on what design you should use when it comes to the appearance of your website. Here are some web design tips to make sure that you are heading the right way and not turning your valuable customers away.
Tip 1: Keep your site’s home page as minimalistic and free of clutter as possible
We don’t usually read all the words on a website. Instead, most viewers quickly scan the pages, picking out important and relevant keywords and sentences. With these behaviors in mind, it is much better to appeal to your viewer’s emotions rather than count words and phrases.
The less words and sentences your site have and the less viewers will have to read, click, or remember your contents; they will be able to evaluate and process what was going on in front of them. That will make it more likely for them to do what the website wanted them to do.
Calls and Text to Action are critical, of course, but you need to make sure that you break them up with large subheadings and readable paragraphs. It is also important to use pictures or icons as an alternative way to convey your point and your message.
Tip 2: You should keep in mind the visual hierarchy when doing your design
We have come a long way from Apple McIntosh. With smartphones and computer screen technology improving, it remains the web designer’s job to make the contents sorted and organized in a clear manner. You only have seconds, minutes at most, to grab viewer’s attention and convey to them what your website is all about.
If you establish a comprehensive hierarchy to what your site’s contents, the readers can’t help but unwittingly follow the breadcrumb trail you have left for them. You have to apply contrast, spacing, size, and color for further accentuation and remains conscious of what is pulling attention on your website and make sure that it is all intentional.
On of the best web design elements we found in creating a robust visual ranking are stripped. These will help you organize your site into digestible, clear pieces of information. If you don’t know what visual hierarchy means, you can visit https://en.wikipedia.org/wiki/Visual_hierarchy to know more about it.
Tip 3: Design a readable website content
Readability of your site measures how easy for your viewers recognize sentences, phrases, and words when they are browsing your contents. When your site has high readability, website users will be able to scan your site efficiently and take in a lot of information in your content without much effort. Achieving high readability is very easy. Try these effective rules:
Contrast is important
It is imperative to have enough difference between your backdrop and your text so that the words will be clear when the viewers read them. You should carefully select the colors that will be part of your brand identity, and they should be showed well on your website.
Feel free to play with different colors, not just the common ones. But you need to make sure that you don’t sacrifice your creativity to have readability.
If you can’t see it, you can’t read it
Older website versions had modest and small fonts, but over time, web designers and viewers realized that a 12pt font is tough to read online. When you are reading content in a 24-inch screen, most people will have a hard time to read small fonts. The most common rule of thumb, you will see on the internet is to keep your article’s text at least 16pt.
That is an excellent place to start, but you have to keep in mind that the font size will still depend on what kind of font you are using.
Too many fonts will kill your content
As a standard rule, do not use more than three or four kinds of fonts throughout your website. Some tasks might need for more complex font combinations, but if you are planning to use different fonts, you need to make sure that everything is not cluttered, everything should be harmonious.