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Thursday 17 October 2019
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Importance of App Store Optimization in Post-Development

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Millions of mobile phone applications exist today, competing with numerous publishers and manufacturers around the globe. To start-up companies and developers who are new to app store optimization (ASO), the playing field may understandably be intimidating and difficult to navigate.

Once you are ready to launch your app, an effective pre-launch strategy is a must. To ensure the success of your application, including ASO in the post-development process is the best way to proceed. Here’s why:

It Directs Users to Your App

After the development process, you want to make sure that your newly finished application will not be buried under thousands of other similar apps. When consumers search for a prospective app to install, they are given a list of the most relevant app based on the keyword they enter. Optimization is the best way to guarantee that your program will be included in the search results. 

It Increases the Chances of Getting Installed

According to a report by Google, at least 12% of daily active users utilize the search function every day, while 50% use it weekly. Majority of applications get installs using the search function. Because ASO boosts the chances of users seeing your app, then it also improves the chances of it getting installed.

It Helps Gather Reviews and Ratings

When users see and install your application, there is also an increased likelihood of your software receiving reviews and ratings. While encouraging consumers to take the time to review your software is up to you, the exposure it gets through ASO greatly affects the numbers. Keep in mind that these two are secondary factors in the optimization of your program. The better your reviews and ratings are, then the better your application will rank in search results. 

Growth Tips for Mobile Apps

  • Pick a competitive keyword – Just like in Search Engine Optimization, keywords are important in ASO to ensure that users will be able to discover your software using the store’s search function. Make it a point to select a competitive keyword, which is relevant and frequently used by your market. 
  • Improve your metadata – The most important thing to understand is that it utilizes the metadata of your application. This includes the title, subtitle, keywords and the description of the program. Make sure that your metadata properly utilizes the keyword in an organic and most efficient manner.
  • Choose the right tile – One way to improve your metadata is to place the keyword in the title. However, while this may make your app searchable, keep in mind that users are commonly looking for applications that not only look but also sound genuine. Using the keyword in an unnatural and forced manner can discourage potential installs, so, make it a point to choose the right title.

App store optimization is a tried and tested way to guarantee the performance of your app after it is developed and launched. By implementing ASO in your post-development strategy, you are expanding the reach of your application, while also ensuring that it is in the most optimal state. 

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