Imagine this: You create an account with a fantastic new email service provider (such as Benchmark Email). You upload your email list in anticipation of launching your first campaign since you are eager to get going. Your progress abruptly halts. You are notified that the email addresses in your email list require verification. What is email verification, precisely, and why is it impeding your email marketing campaigns? You’ll come to appreciate email verification in the long run because it adds a lot to your email marketing strategy. Don’t worry if you haven’t been convinced completely yet. To help you better understand email verification and realize how it may greatly enhance your marketing efforts, we’ll go into what and why it is. Let’s examine the specifics. Know how to verify emails online

EMAIL VERIFICATION: WHAT IS IT?

The process of confirming that the emails in your list are associated with an inbox is known as email verification. Stated differently, it involves ensuring that the communications you transmit have a destination. The process of eliminating harmful or undeliverable emails from your list is called list verification. For instance, our List Sampling Process kicks off as soon as a user submits a list into our system when utilizing Benchmark Email.

WHY DO MY EMAILS NEED TO BE VERIFIED?

Sending out many emails to a list that has not been validated might have unfavourable effects on undelivered messages. Providers of email services, such as Benchmark Email, take proactive steps to validate emails to shield users from:

Suspension of Account

Email security services, internet service providers, and spam monitors establish limits for spam complaints, undelivered messages, and unsubscribes. You are probably going to trigger a large percentage of all three if you are emailing an outdated or poorly maintained list. Email systems are required to implement and maintain certain standards. They might have to suspend your account if you go above these to preserve their deliverability rates and reputation. Your email may be blocked as a result of this. In particular, verifying an email list helps lower the amount of emails that remain unsent. Your deliverability increases with a decreased bounce rate, increasing the likelihood that your message will reach the inbox.

Terrible marketing outcomes

Even while it may seem beneficial to send emails to a large number of addresses, if those addresses are invalid, you are not making any progress. Emailing someone is, after all, a technique. The fundamental objective is to establish a connection, which cannot be accomplished with an incorrect address. A high email bounce rate might negatively impact your deliverability. Thus, you might not receive a response from even legitimate addresses. Furthermore, a high bounce rate might skew your campaign stats, making it more challenging to determine what is effective for the addresses in your list that are legitimate.

Spent Cash

Keeping incorrect email addresses in the system is a continuous waste of valuable marketing funds since email service providers base their prices on the number of subscribers each user has on their list.