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Sunday 26 January 2020
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Essential Steps for Effective Social Media Marketing

Every business should have included in the marketing strategy a plan for social media marketing in Brick and beyond. If you have a service or product that you want people to buy social media marketing should be one of the key places you have a presence on. With millions of people on various platforms, every day it is the perfect place to introduce your brand, have it shared around, get feedback and be able to directly engage with your audience.

The power of referrals

When you talk to other businesses most agree that the best leads are referrals. These generate when one person coming to your store, whether physical or online, shares their positive experience with someone else in their social circle. A group of women gets together for a night out and someone says they like your purse, and you tell them where you got it from and the great service and deal you got.

Nowadays the power of referrals is much stronger because of online social media platforms. Now people have much larger social circles with people all around the world. People like each other’s pages, follow each other’s accounts, retweet and so on. This is a fantastic opportunity for companies as long as they do it well.

Who are you targeting online?

First of all, you need to ask yourself who are you targeting with your campaign. For successful social media marketing in Brick and elsewhere you need to focus on who your audience is. Teenagers, Mothers, Jocks, depending on who your audience is will guide your campaign’s direction and style. Who needs what you have to sell? With that decided everything can be brought into alignment with that, the style of language you use, the colors, the images, the psychology.

How are you going to reach them?

Now you need to determine how you will get their attention. Which social media platform would best reach them. The four top sites at the moment are LinkedIn, Facebook, Twitter, and YouTube. If you are going to have a campaign across all four you need to really be familiar with how each one works.

What are you offering?

Social media marketing in Brick and elsewhere needs to offer something to your audience. That might be;

  • Something scarce – when there is a limited amount of something it sparks an interest
  • Something unique that is not offered elsewhere
  • Make it relevant, something that people want right now
  • Have an expiry date on what you are offering, so you entice with the idea that if they don’t get it now, they might miss out

What is your strategy going to be?

With the above three steps decided your last step on your approach to social media marketing in Toms River is to create a campaign strategy. That might include an email strategy, triggering interest on one platform or more, another strategy for triggering a sale. If you are unsure about the process it could be a good move to hire a social media marketing company to help with your campaign.



Nilam Oswal

Nilam Oswal is a Content Marketing Head at SoftwareSuggest, as well as a gadget enthusiast. When she's not hard at work, she can be found wandering, reading and just generally having a good time in life. She writes about software such as Hotel Software, Project Management System.