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Technology has become ubiquitous in every aspect of our lives. Whether it is our personal lives, our social lives, or our work lives, we are heavily dependent on technology. But sadly enough, a lot of us do not know enough to use it to our advantage, especially when it comes to business owners. Technology is the ultimate game-changer when it comes to business, and you can leverage its power to make your brand stand out from the sea of competitors and outshine all of them to create a rock-solid impression on the customers.

Similarly, when we talk about small businesses, they can harness the power of technology to become more efficient, productive, and market their brands, products, and services effectively. And the best part is that you do not need to spend a lot to achieve greatness. We all know that small businesses have a very limited budget, and if you use it effectively, you can grow and expand at an exponential rate.

Technology provides you the means to diversify your brand and make it versatile. It helps you with your everyday operations so that you can complete your processes in less time and with more productivity. It also provides you with a way to become more environmentally friendly and leave a lesser paper trail.

Are there challenges with accepting new technology? Yes, there are. But the benefits of incorporating state of the art technology with your business far outweigh the cons. You might have to spend a little, and even if you need financial assistance, there are Business Loans Options for you that can solve your money matters.

Here are some of the ways that your small business can reap the awesome rewards of technology.

1.    Time Tracking Software

We all have heard the phrase, ‘Time is money’ a million times, and it is true now more than ever. There are a lot of distractions that keep us from using our time effectively and managing it properly. We either try to take on multiple tasks at the same time, or we do not prioritize our time, and that is how our backlog starts to build up.

With a time tracking software, you can map out your time and ensure that you spend it with the right person, doing the right activity. Also, it helps small businesses to increase their productivity, manage timesheets, and enhance workflow.

2.    Project Management Software

One of the things that can easily confuse a business owner is the management of the daily tasks that you have to either accomplish yourself or that you have to delegate to someone else. With a plethora of such tasks at hand, it is easy to forget about some of them, and that can become a pain in your neck. This can lead to angry customers and clients or a sharp decrease in overall productivity.

The best way to stay on top of your game is to get project management software like Trello or Asana. There is various paid software in the market that provide a lot of additional features that you can use. This software can be used on desktops, laptops, or mobiles, and you can stay up to date no matter where you are. This software makes managing your team a piece of cake, and you can easily delegate tasks, supervise them, and send them from person to person.

3.    Cloud Storage

One of the best things for small businesses is cloud storage. Now you do not have to worry about your data being lost, stolen, or corrupted. With services like Google Drive, Dropbox, OneDrive, and more, you can easily access your data from anywhere you want. Share files with the concerned people without worrying about prying eyes. With the security that these services provide, your data is in safe hands.

4. Collaborative Software

Collaboration is very important for any business, and in this technological world, collaboration has become essential to perform various tasks. Small businesses can use collaborative software to their advantage. This software allows business owners to conduct teleconference calls to interact and communicate with staff and employees with ease.

Also, it promotes communication within the organization, making operations smoother. Some software also allows local file sharing and cloud data to ease business operations, making it a suitable option for small businesses to run their processes without hurdles. A number of this software is available such as LiquidPlanner, Podio, Airtable, and LeanKit.

5. Marketing Software

Marketing is essential for small businesses to develop their brand image and gain customer loyalty. This software allows them to develop marketing plans that can be edited and updated in real-time. Marketo, Vocus, HubSpot, etc. are some of the most used marketing software for business purposes.

Also, different digital marketing mediums, such as email marketing and video marketing, allows small businesses to promote their business effectively.


These and other technologies offer great help to small businesses that have to compete with giants and level the playing field. Make sure that you use these technologies to your advantage and give your small business the boost that it deserves.