Video marketing is the new trend that marketers are using to win more clients, keep the target audience engaged, and race past competitors. Unlike still images or text-only ads, videos engage all senses of the targeted clients. It is because of the high efficiency of videos marketing that more than 80% of businesses used videos in 2019. You too cannot be left behind.
To market your product or brand using videos, one of the most important things is scriptwriting. Video scripts are chronological run-down of different scenes, actions, shots, and dialogue that specify who says or does what during the cast.
In short, video scripts are the blueprints of video production. But, notably, creating these scripts can be rather complex. In this post, we are going to provide you with easy to use tips that will make script writing easy.
Always Start the Scripts with an Outline
Just like writing a speech, video production scripts should start with an outline. Here, it is prudent to figure out how long you want the marketing video to be, the core objective, and the primary points.
Then, break the details into three key parts; introduction, body, and conclusion. At this point, the rule of the thumb is to summarize the content of the video at the introduction. This will create anticipation and make the viewer want to watch the entire video.
Get to the Main Point as Fast as Possible
Many people watching videos want to have a clear idea of where they are headed. Therefore, your marketing video should help the viewer understand the nature of the video as fast as possible. The best option is taking the first 10 seconds to explain who you are, and the next 20 seconds to explain what you have to offer.
NOTE: Whatever you do, even if the primary goal is selling, DO NOT mention you are here to sell. This could result in high bounce rates.
Start the Video with a Hook Statement
In video production, the first thing you want is to capture the attention of the viewer. One of the best ways of doing this is by using hooks. These are attention-grabbing statements that will make viewers stop what they were doing and watch. This can be anything that is interesting to your target audience. For example, it can be a great quote, mind-boggling statistics, or new discoveries. Remember to make the hook for your videos relevant to the targeted clients.
Keep the Sentences Short and Simple
When you finally release the video, the goal is ensuring the target audience easily understands the message. Therefore, you do not want to use complex sentences or jargons.
The secret is keeping the sentences in your video short and precise. In addition, you should make the video scripts short. Most people will get bored is your videos are unnecessarily long. Remember to include a clear call-to-action in the scripts.
Work With Video Production Experts
Notably, scriptwriting is a skill that requires time, effort, and practice to perfect. Therefore, it is advisable to work with expert video production Singapore that have been in the industry and demonstrated top-notch skills.
They have helped other top businesses make strides with their corporate videos,explainer videos, product videos, TVCs and 3D videos among others. And this is not all. The experts can also train your staff in scriptwriting and video production.
If you want to make your videos stand out, everything has to start with good scripts. The above tips have been tested and proven to work. So do not be left behind: start making top-notch video production scripts and winning videos.