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Monday 18 October 2021
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E-commerce Tools: 5 Ways to Increase Online Sales

“Only those who will risk going too far can possibly find out how far one can go.” – said, T.S. Eliot. Thomas Stearns Eliot OM was a poet, essayist, publisher, playwright, literary critic and editor.

If you want to grow your e-commerce business then the use of e-commerce is a must. It can help you to attract more audiences, customize your site, and form new market strategies for your business.

Here are 5 Ways to Increase Online Sales:

For email marketing- Mailchimp:

Email marketing is one of the most cost-effective digital marketing strategies that can help in the growth of your business. You need a proper tool to run successful email marketing campaigns and one of the best options is Mailchimp. It contains various features that you will need in an email marketing tool. Mailchimp provides the ability to create the email marketing campaign and also helps marketing automation setups.

For e-commerce personalization- Monetate:

The use of personalization in the e-commerce industry has increased rapidly; not only it helps in email marketing but also provides a better shopping experience to the customers. To attract more customers to visit your store again, you need to set up personalized product recommendations and personalized content so that it becomes impossible for the customer to return without buying anything.

Monetate is the most common tool to use if you talk about e-commerce personalization.

The Monetate tool offers 3 products-

  1. Intelligent Personalization Engine
  2. The Test & Segment tool
  3. the Intelligent Recommendations tool

For search engine marketing and competitor analysis- SEMRush:

If we talk about one of the powerful SEO tools then SEMRush is one of them. You can use this tool to optimize your online business but you can also analyze your competitor strategies in detail.

When we talk about competitor analysis tools then the SEMRush can provide you various options.

  1. Organic research- it will tell you what keywords your competitor is using in recent time and also you can track new competitors.
  2. Backlink research- it will track from where your competitors are getting the backlinks and also provide you a study about how it influences their business.
  3. Advertising research- it will provide you a proper brief of your competitor’s ads strategy, their budgets, and the form where they get their keywords.

For improving your store logistics- Shipwire:

When you run a successful e-commerce business it is important for you to provide the best products but more important is to provide the best personalized shopping experience to the customers from the time they search for their products to the time it delivers to them.

Logistics plays an important role in the growth of your business on the global level. To build a powerful global logistics network, you need one of the best solutions i.e, Shipwire.

Shipwire is a cloud-based logistic system that can help you to manage all your logistics in one place.

For e-commerce analytics- Metrilo:

The role of analytics is to maintain a proper record of your entire e-commerce business and to provide information about future trends and also help in an increase in revenue. There are many analytics tools around the internet but you are in need of a tool that is specially made for e-commerce use then it is Metrilo. GroupBy software is a provider of e-commerce search and merchandising solutions. The company offers tools for search, navigation, merchandising, search engine optimization (SEO), and search as you type (SAYT). GroupBy Inc. serves customers in the United States and Canada.