Although site architecture is basically a technical process yet some simple things can be set right on one’s own. A site having a decent architecture can assure users of a pleasurable experience as users can easily navigate through it. This feature is a part of on-page SEO, and if a site is easily accessible for Google, it can enjoy a better ranking on a search page according to SEO Shark. It covers issues like crawling, mobile friendliness and fast loading times among many others. We take a look at them one by one.
- Crawling accessibility – For indexing, all pages of a site, ‘spiders’ are employed. These are nothing but programs that use links to crawl from one page to the other. In an SEO job, the better the indexing, the faster will it report to Google as a favorable result. Creating a sitemap for the purpose and producing intense weblinks can be ideal ways to enhance crawling.
- Mobile friendliness – These days, much of the world is hooked to handheld devices. Therefore, it is imperative that a site must be mobile-friendly so that more traffic can be generated. Luckily, WordPress themes are mobile-friendly, and that is also a reason why it is so much in use around the world. Alternately, one can also install a plugin for the purpose if it is not there.
- Loading times – In this age of intense competition, the loading time of a site is definitely a criterion. Google’s research points to the fact that the probability of shifting from a site increases by 113% when loading time for a site is seven seconds! One can always use Google ‘Test My Site’ to determine how well a site performs on the speed criteria. There are also some other analytical tools that can help in improving the loading speed of a site. Alternately, measures, like limiting the number of average requests and minimizing a site’s code can also be useful for an SEO campaign.
Apart from all the discussed points, some other pertinent points like server security with SSL and HTTPS and keeping keywords in URLs can also work towards a favorable site architecture.