Choosing the Best Theme for Your Website

In website design, clients can choose to give their developers total freedom to express their creativity, or they could choose specific features such as the theme of the website. That could become tricky because choosing a theme for a website depends on several factors. But the experienced developer knows the themes that fit best.

If, as a client, you insist on choosing a theme for your website, here are some tips to help you make the best choice.

Think of Branding

The website is going to be the first and visual expression of your brand that visitors see when they visit. It must reflect your brand and create associative memories in your visitors. Failure to achieve this could lead to low customer retention. Select a number of themes with colors that align with your brand’s. For example, imagine Coca-Cola using green, blue, and purple colors on its website; terrible, right?

Ask Your Developer to Recommend

Years of website design confers on developers the ability to choose colors with a few glances. You could ask the developer to recommend the best themes before making a decision. Developers are also familiar with the pitfalls in pre-built themes and can help you avoid problems later.

Think of Functionality

Although developers can easily add or remove features from websites, it is best to use themes with features that your business needs. If your business is in the manufacturing industry, for example, it could be counter-productive to use themes that are designed for eCommerce businesses.

Premium Vs. Free

Many clients tend to choose cheaper themes, but there is a reason why there are premium themes. A premium theme gives access to features and benefits that may not be available in cheaper themes. For example, premium themes always come with support services and regular updates. You should be ready to spend more on a premium theme as the benefits are numerous.

Choose a Responsive Theme

Do choose a theme that does not lag or malfunction when used. Speed of response is crucial to retaining visitors, and you must not compromise on that. Also, consider mobile compatibility. In 2021, nearly 55% of internet traffic came from mobile devices alone. Your website design should be responsive on mobile devices.

Test Themes before Deploying

Ensure that any theme that you choose is tested for speed, security, and functionality before you deploy. It will save you lots of trouble later.