Don’t you have such plans?, maybe you’ll change your mind at the end of this article. It is possible that you already have a blog, but it does not work as you would like.
You try to write regularly or purchase an essay(blog post) from content writers of other companies or from online, but you slowly run out of topics. Also, your entries do not arouse much interest. So you wonder if you are focusing on the right issues. I am in a hurry with help! Here are 8 types of content that I think should appear on any company blog.
Assuming that you will post every other week, thanks to this combination of ideas, you only need 3 months. Then you can start from the beginning. You have to make your life easier, right? So, get to work!
- Write A Blog (Essay) Post Like “How To Do …?”
People want to learn. You have a lot of knowledge to share, so share it. Entries like “How to do …?” There is always a demand for them. Meanwhile, many companies don’t know how to create them.
First of all, specify who you are posting to. Imagine your perfect client and write with him all the time in front of your eyes. Thanks to this, you will not stray from the topic. Identify the problem you can solve and then do it.
Remember that you are an expert in your field, but your readers came for advice and know little. Therefore, do not assume that everything will be clear to them. Understandably present the topic. If you’re working on a complex issue, try to explain it as simply as possible.
If possible, guide readers through the topic step by step. Show them the straightest route from point A to point B. Don’t bother them with additional information unless it’s really necessary.
Use headings to organize information. Give up long, intricate paragraphs for short and condensed ones. Avoid large blocks of text that are difficult to read on the screen.
Use bullets. If you write long text, add a table of contents or divide the article into several shorter ones.
- Create a counting number
Do you associate entries in which the authors give 100 ways to solve a problem or a list of 100 books, tools or websites? If so, great. And what do you do when you see such a post?
If you react like most people, you quickly scan the text with your eyes. You check if it is worth attention or maybe a topic rolled out a million times. When your eye catches new or presented information in a way you have never known before, you can do one of two things.
You will add text to Favorites or Evernote. But you can also share it. After all, you want to help others – and you want them to know that you found such great material. This is how well-prepared enumeration works.
The idea is for the post to generate blog/essay traffic for a long time. Meanwhile, tools may cease to be used, technologies may change, and trends may become outdated. It is better to focus on the list of websites, books, quotes, and similar insensitive issues.
- Deal with the myths
What are the most popular industry myths driving you crazy? What is the biggest crap ever repeated? Do you sometimes want to get up and call out: “Don’t listen to this”? The truth is, not every council is universal. It is known that something else will work in one situation and something else in the other. Despite this, people still believe in many myths. By not telling your readers that what seems to be true to them is not at all, you are acting to their detriment.
I create strategies for selling online courses. There is a myth in my industry that particularly irritates me. It consists of two extreme opinions. On one hand, topic experts say you can start selling courses even if you don’t have a customer base. This is especially true of those who teach to create profitable courses in the long run. Profit will appear when future users believe that it is worth investing in such a course.
In the second camp, some claim that you will not succeed if you are not a popular author. According to them, you must have a decent website, a network of representatives, and of course a long list of customers. In the meantime, I officially announce: it’s true, you need customers to sell products.
You also need an address database, but it doesn’t have to be Long. You don’t have to have 10,000 contacts to get started (You wonder how much is enough in my opinion? I think 1000). Just because someone has sold a 100,000 course to 100 clients doesn’t mean that everyone can follow suit.
- Invite your readers backstage
People are happy when they can learn more about other people they admire. And people work in companies. It doesn’t matter what industry you operate in. Do you sell tangible products or knowledge? Do you offer software or services?
Your brand does not have to have a unique personality for you to benefit from publishing this type of content. You also don’t have to be an extrovert or reveal details of your private life right away. If you create something valuable, people will be curious about how it looks from the back office. Let them look in there.
You’re an artist? Invite readers to your studio. Tell us how you look for ideas and how you then implement them.
Or maybe you are a business trainer and work with a small team? Explain how you found the right people, how you work on projects and what tools you use so that everyone knows their role in the team and meets the deadlines.
What if you are a travel <a href=”https://www.startamomblog.com/what-is-a-lifestyle-blog/” rel=”dofollow”>lifestyle blogger</a>who has never told readers that she has two young children? Open the secret. Tell us how you reconcile frequent travels with being a mother. Do your children study at home? Do you take them with you when you leave
Inviting readers backstage and encouraging them to share intimate moments with your company helps to build awareness, trust, and sympathy for your brand. Remember, however, to ensure authenticity. Do not use stock photos and publish content that is valuable to your recipient. Try it. The effects will surprise you.
- Tell us about a satisfied customer
This post is similar to a backstage post. The difference is that here you present a satisfied customer and tell the story of a project implemented for him. Instead of yourself and your company, you write about someone happy that they have used your services. In this way, you strengthen your credibility.
Everyone likes success stories. Nothing fuels enthusiasm and inspires more. People love to read about other people like them who have achieved their goals. It gives them hope that they will also achieve theirs.
Most of us like to be the object of interest. Ask your customers for references in the form of video recordings of interviews. Ask if you can describe the history of their project on the blog.