Analytics Heat Map: Everything You Need to Know

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As a business in the Age of the Internet, how well you optimize your website can have a significant impact on how successful you are in your business. A major part of this is the experience that visitors have when they are visiting your website. When are customers visiting your website? Where do they go on your site? These are just some of the important things that you need to know in order to better optimize your site. Using an analytics heat map can be an effective tool because it offers various details that you may not get from just Google Analytics.

How do heat maps work? Not only can you find out days and times that your site is the most popular, you can also see the click hot spots of your visitors. There are a few reasons as to why this matters. Say that you notice that your visitors frequently click on links that are towards the bottom of the page. To make it easier for visitors to access these popular links, you can move these towards the top of the page while moving your less popular links towards the bottom of the page. By putting the relevant pages on top, you are making it more convenient for visitors to access this information.

The data that you can obtain from an analytics heat map can also help you with your content strategy. One example of this is if you have drop down menus where people filter out options to search through your products. With heat maps, you can see which filters get the most attention from the visitors to your website. Why does this information help you? It allows you to pick out new keywords that you can use in your content, boosting your SEO and bringing new customers to your website. This is an easier way for you to do your keyword research.

Lastly, this all helps you rearrange your website to make it easier for customers to search around. You may notice from the heat maps that there are clicks in empty spaces near links or clicking around a table to sort items out. This can help you see that the layout of your page may not be working for you. There may be some issues that you were previously unaware of that is hurting your conversion rates.  You can adjust the layout and even offer new features that your customers will love. This can have a great impact on your profits.

Google Analytics offers a lot of data that can help you to optimize your website, but unfortunately, there is a lot of information that you can’t get using this tool alone. Software that is made to show you an analytics heat map will be a great help to you. This is a great investment that will improve your website and your conversion rates.