As an Amazon seller, your items are available to thousands of customers and companies on the world’s most popular shopping site 24 hours a day, seven days a week. Today, Amazon is home to over 600,000 companies, both large and small. Selling on Amazon provides you with several advantages for the growth of your business and hence you should always follow best practices for Amazon listing optimization to rank higher on Amazon.
Image Optimization Tips on Amazon
When it comes to Amazon listing optimization, visuals play a very important role. Optimizing your product image on Amazon not only helps your product look more sellable but it also helps with SEO. Here are some ways to optimize images on Amazon:
Carefully adhere to the individual category’s requirements
Amazon has specific picture guidelines that differ by category when it comes to Amazon listing optimization. Make it a practice to review the style standards regularly to see whether Amazon has made any modifications without notifying the seller.
Provide necessary product highlights
If you use your images strategically, you can have better conversion rates for your products. Use space within your images to highlight the benefits given by your products in one or two-line bullets.
Allocate image precedence on the product detail page
Amazon allows you to display one primary product image and up to eight secondary photos. It is always a good idea to use all of the available spaces. Show as many perspectives as you can so that it can help your potential customers in making better decisions.
Adhere to the standards of your potential customers
Investigate your target audience’s typical income and beliefs, then utilize the facts you collected to make your photos more appealing to them. Use this information in Amazon listing optimization and let your consumers see how the product they are about to buy matches their requirements and lifestyles.
Always use high-resolution photos
This is not only a no-brainer for increasing sales, but it’s also a requirement for Amazon. Real pictures must be used for all product images. Superfluous items that may cause customers to become confused may not be included.
Use Amazon’s standard image dimensions
You must first adjust the Amazon picture ratios, sizes, and measurements. The optimum Amazon picture ratio, according to most experts, is a square image (1:1) with dimensions of 2,000 pixels by 2,000 pixels.
For SEO purposes use appropriate Alt tag
You must ensure that your Amazon pictures are optimized for SEO. You must ensure that you outrank your competitors and obtain the highest rating in search results. To describe what the image is about, utilize the emphasis keyword of your product in the alt tag.
Color should be given great consideration
Colors should be realistic since all the photos must be accurate representations of the goods. You may edit your photographs but be cautious about adjusting the saturation because it might cause your colors to seem different. Thus, you should do your amazon listing optimization with respect to these.
Use images with proper context
Place the image in a human context to make the thing come to life. Show your consumers how a product can make them stand out as a person or how they may share it with others.
Typos should be avoided at all costs
Make sure your photos don’t include any misspellings or grammatical errors. Before posting, proofread your text using Grammarly or have it double-checked by at least two individuals.
Include the packing as well
If your product comes with its packaging, it’s also a good idea to add a shot of it in a separate photo. This may be a powerful selling point that emphasizes a product’s ease while also establishing confidence with potential buyers.
Time and again it has been proved that people pay more attention to graphics and visuals rather than written information. As a seller, you should prioritize your images in Amazon listing optimization for creating effective product pages which drive more sales.