The 9 to 5 is out, and the flexible work-on-your-own-time is in. Blogging is one of the leading ways people create a full-time job out of working online these days and whether you’re doing it for personal reasons or business, it’s an exciting and rewarding passion. Having an outlet online for your business niche or own passion for sharing with like-minded individuals is a lot of peoples’ dream – and making money out of it is even better. Here are three things to do when starting down the fulfilling road of writing a blog.
Finding Your Niche
One of the first things you have to do before you even begin to look into the technical logistics of running a blogging website is to identify your niche. Why do you want to start a blog? Who do you want your content to reach, and why? There are plenty of fish in the sea in the blogging world, so the more specialised your niche is, the better chance you have of being noticed. People are often looking for a solution to a problem they have – and your passion might just be that solution.
Put Yourself Out There
So, like most people, you’ve probably got a Facebook, Instagram, Twitter, and Pinterest. You might not have even thought about these and your blog yet – sometimes you want to keep some things separate, especially if your Facebook is personal and your blog is going to be centred around business. But if you want people to be interested in your blog and have a chance of finding it, you have to do a little bit of self-promotion. You can be proactive by sharing your blog content through other social media that you have. The more you share, the more people will see it and be likely to want to visit.
Designing is usually the most exciting part of beginning a blog – everyone enjoys making something look pretty. So it’s a good thing that appearance matters because you’re going to want to put some time into thinking about this. The design and layout of your blog can determine how viewers comprehend your blog, which can be the difference between a one time visit and a repeat customer. The design is the first thing readers see, so you want it to be relevant to your niche, smart, professional, and visually appealing. They say don’t judge a book by its cover, but most people do – and the more attractive that cover is, the more likely they’ll hang around find out more about your content.
Blogging is the way to go these days in self-promotion, whether its based on your experiences being a parent, traveling the globe or pioneering a new way of lighting a room that’s going to change the way we look at lights forever. There’s no limit to what you can do with a blog, just make sure you start it the right way, and you’ll be golden.