The advent of modern technology and increase of human dependence on the internet has led to digitization of everything in today’s world. Business enterprises and solo ventures have benefitted largely from this new revolution with massive changes online business and marketing strategies and their propagation and betterment.
Digital marketing is a generic term for the marketing of products or services using digital technologies, primarily on the Internet, but also mobile phones. Marccx Media is a company which has considerable expertise in certain kinds of digital marketing which is essentially advertising delivered through digital channels such as search engines, social media, websites, etc.
Main categories of Online Marketing:
- Content marketing- A variety of marketing that includes sharing of social media posts, videos or blogs intended to increase brand awareness of a company or stimulate interest in its products and services which might lead to immediate or long-term profit.
- Search Engine Marketing- Search Engine Marketing is a method of marketing resulting in the promotion of websites by increasing their visibility in search engine results through payment to the advertisers.
- Search Engine Optimization- SEO encompasses technical and creative elements required to increase online traffic, improve rankings and generating an increased awareness in search engines. Sites like marccx.com help their clients in understanding the vast nuances of Digital marketing which include practices involving, brand awareness, aiming for target customers and planned expenditure through SEO. SEO and SEM (Search Engine Marketing) which are often considered to fall under the same umbrella.
- Pay Per Click advertising- Pay Per Click, an internet marketing formula used to value online advertisements. In this form of internet marketing the advertisers pay each time their advertisement is clicked.
- Social Media marketing- It is a common method of using Social media websites in promoting or introducing a product in the market. Due to the vast popularity of Social Media sites it’s an excellent method of marketing online.
- Affiliate marketing- An arrangement in which an online business owner doles out commission to another website if traffic or sales are generated through it. It’s a popular method of online marketing.
Advantages of Digital Marketing
- Quick publicity- Digital marketing helps in instantaneous publicity of a business venture, online, in a matter of minutes as opposed to traditional methods.
- Greater exposure- Digital marketing is responsible for greater exposure of a business enterprise with regular online advertisements.
- It also provides a level field for competing for business of different sizes irrespective of their kind and magnitude thus increasing equality.
- Brand Development- Targeting the needs of target audience becomes easier with websites displaying worthy content which is achieved by online marketing.
- Reduction of costs- As compared to traditional methods digital marketing involves marginal expenditure and thus reduces the all-round expenditure of the venture.
Digital marketing is the new form of marketing which is expected to pave the way for a new form of marketing for business ventures to help them grow and reach a wide range of consumers and customer all around the globe. Companies such as Marccx Media are actively involved in a variety of kinds of digital marketing including SEO and PPC advertising which boast of services to increase brand awareness and provide immediate publicity to their clients. Their services can be availed at www.marccx.com where professionals aid you in ways to propagate your business, digitally.