June 19, 2013

organizationâ - News


YMCA is No More YMCA – It Shorts its Name to just Y

ymca board

One of the US’s most iconic nonprofit organizations, founded 166 years ago in England as the Young Men’s Christian Association, is undergoing a major rebranding, adopting as its name the nickname everyone has used for generations. YMCA shortening its official name to “The Y.” The organization’s senior vice president and CMO explained that “when you [...]