Due to the stir in the app community regarding the tracking of ads, the Wireless Developer Agency (WDA) of Michigan has finally come up with their newly developed ad tracker. This is formally called as the “AppTracker”.
For ten years, WDA has been an expert in mobile apps and services that until now they continue to prove that having business with them is the most effective and the most profitable way advertisers can deploy and distribute their mobile apps.
Apparently, the AppTracker offers great solution in tracking your ads both on the web and in apps. In the same way, this ad tracker can evaluate the effectiveness of your ads without having to bother yourself in using the unique device identification numbers (UDIDs). Furthermore, it was explained by Apple that using the AppTracker with iOS 5, it will eliminate the gathering of the IDs, which claims a lot of problems with privacy and a stir in the app community.
However, Konny Zsigo, the president and CEO of WDA ensures the app publishers that AppTracker won’t give them any privacy issues. Aside from that, WDA’s AppTracker provides the click to install logging of app downloads, tracking back and forth from mobile websites and app and the breakdown of real time users who download either from your web ads or in-app ads.
In general, the AppTracker of WDA is yet the most promising and remarkable ad tracker for app publishers. Using this service could mean more efficiency and productivity for those who are making dollars with app publications.