What if Google bought twitter?
Launching Google+ may have disputed the rumors that google is looking into buying Twitter, but that does not mean that such is actually the end of these possibilities.
For one, although Google had attracted more than25 million users in August, Twitter still has more, with a record of 300 million in May. Reason two pertains to relevance.
The social web is slowly turned into a site for product recommendations and others. This is because using the usual search engines just sometimes proves to be inefficient when trying to look for such information.
Google+ had made real-time search results for this case but Twitter being a social web modelled after such advertising scenario still takes the lead in the game.
Two questions however arise from this event. First, would this benefit Twitter? Well the action can cut costs and Twitterr will surely benefit from Google’s infrastructure.
The $8 billion to $10 billion price Google may offer, would make Twitter’s bank balance robust. Integrations of Google’s services like Google Talk and Gmail will make Twitter more useful and more popular as well.
But any deal may be scrutinized by anti-trust regulators and the rivals will probably react if Google will actually attempt to get into social search too, as it is already king of the web search.
Second, what can Goolgle really possibly do to Twitter? It might ruin Twitter as it is difficult to integrate the constructs of two entirely different companies.
If the integration goes bad, it may harm the successful real-time chat service that made Twitter a favourite among social search users.
Other than Google, are there any potential Twitter buyer just incase Twitter decided to sell? Well yes, but the potential buyers already have access to Twitter.
Amazon too already uses the service for its Kindle users’ book ratings while and eBay isn’t as keen on buying another communications firm after letting go of Skype.
Given such scenario, and the price tag of $10 million, the best that Google can actually do is either bring back the real-time search feature I had that included Twitter’s “firehose” of content or just buy access to the social web instead of reaching for Twitter ownership.