“Back to the Future” is one of the most prestigious trilogies in the history of American cinema.
It’s one of those films that everybody in your neighbourhood seemed to have watched.
Auspiciously, Nike considered travelling back in time and decided to bring ‘back to the future’ in reality, as they introduced the Marty Mcfly shoes, also branded as Nike Air Mag.
The Marty Mcfly Sneakers are detailed with sport glowing LEDs and an electroluminescent ‘Nike’ on the straps. These two main features are supposed to catch the attention of Nike fans.
The original plan however for the Nike Air Mag was to have its own power straps – those that would tighten on their own once the shoes are worn.
Unfortunately though, the company had probably decided not to fully feature these shoe laces because they just seem so impractical.
The shoe laces would have been attached to a small motor at the back of the shoes but perhaps the model just seemed not to work out thus Nike had decided not to include such in the final product.
Anyway, it would have been awkward and uncomfortable to have an ugly looking motor dangle behind a high-tech pair of shoes.
So other than the blinking lights and the fact that they can continue to glow in five hours, what else really does Nike Air Mag gives the consumer?
Hopefully, the shoes will be comfortable to wear despite the fact that you’d need to charge them.
It would be even better if the shoes themselves are shock resilient too, that way, they can be used for activities other than fashion and fad.
If these won’t be really provided, it might appear that the shoes are then merely for fashion and novelty, just some pair worthy for the Back to the Future fanatics and for those who have shoe fetish for their collectibles.
The Back of the future sneakers is finally ready for release. With several marketing teaser videos regarding the shoes posted in technology sites, and those posted in you tube by DocEmmettBrown88, surely, Nike’s already in want of introducing the shoes to the public.
You’ll probably get one pair of Nike Air Mag, especially if these are considered to be a limited edition phenomenon, with only 1,500 pairs available for sale.
To add to its appeal, all of the earnings from these 1,500 pairs will go to the Michael J. Fox Foundation, a foundation dedicated to finding solutions and treatment to Parkinson’s disease. However, if you ask me, I’ll wait first what really is in store for these shoes, and decide whether its price is worth it or not.