What are Lady Gaga and Google planning you might think? Read on to find out.
Technology and Music, two subjects that sometimes collide, but most often they connect to each other like the conception of techno and electronic music genres. Well, I understand not all people have an appreciation with this kind of music, but mind you most of the modern music that has been produced today is created with the aid of technology. Speaking of the special relation between music and technology, let us go further with Lady Gaga’s entrance into business with Google, the biggest and one of the most popular search engine in the world.
According to a report at Times, Steven Jobs has sought for the feedback of Lady Gaga and Troy Carter (Gaga’s business manager) regarding the music-centric social network Ping in a meeting Cupertino, California. The two responded with concerns over the lack of integration to Facebook and other social networking sites. Due to this, Troy Carter with the help of his friend Matthew Michelsen, a technology investor and entrepreneur build a start-up platform called Backplane.
Basically, Backplane is a platform meant to power online communities on a focused level that integrate feeds from Facebook, Twitter and other sites. “Backplane is a blend of music, celebrity and technology…a natural evolution” stated by Troy Carter.
Lady Gaga’s manager has long been one of the influential industry players in Silicon Valley. This influence has been useful enough to bring the venture of Backplane with the brand of Lady Gaga to the chief executive of Google, Larry Page. Apparently, the said platform has raised $1 million plus from a group of investors including the investment firm of Google’s chairman Eric Schmidt, Tomorrow Ventures. On the other hand, Lady Gaga is also one of the major shareholders of Backplane owning 20% stake.
Despite of these, one question remains. Can Lady Gaga make out a corporation?