Since January 2010, the file-syncing and sharing service of Dropbox grew from 4 million users to a staggering 25 million users. Today there are more than 200 million files saved every day.
But it was so interesting to note that Dropbox has spent absolutely no money on advertising. That’s why many are asking how they have reached this success.
Dropbox’s rapid growth can be attributed to the fierce loyalty of its users. The service allows users to store digital files, such as photos, personal documents, and music, in an electronic file that can be accessed anywhere and shared with anyone. While there are plenty of competing services, the simplicity of Dropbox is what helped it become the leader in online storage.
Houston expects the service to see even more growth in the near future. As more people adopt smart phones and tablets, Dropbox already serves as a seamless, connected portal between portable electronic devices and personal computers. Soon, the service could also be integrated into third-party services, enabling users to upload images into social media accounts, for example, faster and easier than before.
As the company moves past the 25 million user mark, Dropbox has also become available in Spanish, German, French and Japanese. Being that Dropbox is already used in more than 175 countries, there’s now little standing in the way of attracting millions of additional users. And, to handle that growth, the company said it will be doubling the size of its staff this year. The company’s staggering success could help it secure even more funding as well.
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