The RIM has recently declared its plans to move for a multi-platform BlackBerry Enterprise Solution for smartphones and tablets. The said Solution is going to launch this year with the idea that it would give organizations the power to utilize BlackBerry Enterprise Server communications and management functionality for devices other than smartphones of BlackBerry.
The announcement gave us an impression that the company would incorporate secure device management for Android and iOS based devices and tablets that will be managed from a single web-based console. Furthermore, this move seemed to be a dramatic strategy shift for RIM, as it will be investing in enterprise support with iOS and Android.
However, in a simultaneous demonstration that we have witnessed, it can be gleaned that it was not discarding BlackBerry platform. In fact, the company has unveiled the new BlackBerrry OS 7 in a conference in Florida. Accordingly, OS 7 is the most promising operating system as of today, as it powered the latest BlackBerry Bold 9900/9930 smartphones. And for the record, these two new models of BlackBerry Bold are the sleekest, stylish and snappiest among the smartphones it ever produced.
No wonder, the goal of RIM for BlackBerry OS 7, as we can see is purely performance-driven. It promises easier and faster user experience through improvements in browsing, support in voice search and the newest Balance feature. This feature is quite unique as it will help you in keeping the organization of the contents on your device, as it specifically separates your personal content from your work content.
For this reason, we can only hope to congratulate RIM for the coming months.