Acer’s Honeycomb Tablet with the Price to Compete!
The Netbook News has recently reported on the appearance of Acer Iconia A100 on Amazon U.K. site with a price tag £299. This marks the lowest Wi-Fi tablet cost to date from a top-tier manufacturer and also the first 7-inch slate to run Google’s latest operating system specifically optimized for tablets. Acer’s tablet is priced £80 less than the Asus Eee Pad Transformer and £100 below that of Apple’s cheapest iPad 2 in the U.K.
With this pricing, we can say that the tablet has a chance to compete in the market. Although the device has no mobile broadband connection, smaller than most tablets and the internal storage is only 8GB, its cost is a key decision point for consumers.
A recent survey of customers who were already interested in tablets indicated the mean price point that consumers “would definitely buy” is $351. That’s less than the Iconia A100?s pre-order price, but devices are often priced differently in various regions of the world. A straight currency conversion isn’t often used, and U.S. pricing typically comes in less than the converted price. That means Acer’s new tablet could be seen in the U.S. for $399 or less, which would make it appealing and provide a turning point for Android tablet sales.
In general, the price is still an important element to consider in marketing and sales. Whether it’s Asus, Apple, or Acer, the product which price is reasonable will win the consumer’s choice.
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