The 20 feet by 40 feet Optima advertising at One Times Square is the last component of the biggest launch campaign in the history of Kia Motors America, and present the mid-size sedan aimed at the execution of more than one million people every day. During the Super Bowl this year, look for the Kia Optima to be promoted in the famous ads that run during time outs and breaks another station. If you are a fan of the NBA, search for the Kia Optima in basketball arenas in the United States.
The billboard in Times Square is expected to be watched by more than 1 million people every day. According to Michael Sprague, vice president of marketing and communication, “The Optima has been a lot of attention since its opening earlier this year, and impressive appearance will be at home under the bright lights of Times Square beginning on New Year’s Eve and continuing well into 2011. ”
The Optima looks good, with taut lines and a sharp nose, with European style design chief Peter Schreyer, formerly of Audi. four-door sedans are not a big market in Europe, but this does not seem out of place in a packed parking or rear windows, in fact, German sedans. Build quality is good and accurate closed and narrow lines.
The doors open with a heavy bass and the cabin is spacious and comfortable, leather upholstered with that peculiar to the Far East that looks and feels like plastic. The dashboard is angled around the driver and the instruments are mostly attractive, but the design can be confusing.
The advertisement promotes the new Kia Optima 2011 as a safe car, at a reasonable price of medium size. The Kia Optima has just been awarded the Insurance Institute for Highway Safety “Top Safety Pick” award. sale price, the manufacturer recommends starting at $ 18,995.00 U.S.. The Kia Optima was first manufactured in the U.S. in 2010. Turbo and hybrid models is expected to be released next year.
“2010 was a historic year for the Kia brand with the launch of our first vehicle built in the United States and significantly increased consumer awareness and consideration, and the addition of the new Optima to our line will continue our momentum in the New Year “said Michael Sprague, vice president of marketing and communications, Kia Motors America. “The Optima has been a lot of attention since its opening earlier this year, and impressive appearance will be at home under the bright lights of Times Square in early New Year’s Eve and continue until well into 2011.”
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